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Researcher · University of Northampton · United Kingdom

Kathleen Mortimer

Kathleen Mortimer publishes mostly in Marketing, Health, Toxicology and Mutagenesis and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Air Quality and Health Impacts.

ORCID 0000-0003-1357-2502 OpenAlex
World rank
#388,512
of 7,710,434 ranked researchers
Rank in United Kingdom
#34,283
of 367,258
Works
100
Citations
3.5k
Citations per work
34.7
h-index
28
i10-index 52Top 5.7% in Marketing
Kathleen Mortimer

What does Kathleen Mortimer research?

Kathleen Mortimer's work is mostly in Business, Management and Accounting (26%), Environmental Science (10%), Social Sciences (9%).

Everything else: 50 works · 50.3% of their workSocial Sciences: 35 works · 35.1% of their workBusiness, Management and Accounting: 26 works · 25.8% of their workMarketing: 14 works · 14.2% of their workStrategy and Management: 7 works · 7.1% of their workOrganizational Behavior and Human Resource Management: 4 works · 4.5% of their workSocial Sciences: 9 works · 9.3% of their workSociology and Political Science: 9 works · 9.3% of their workPhysical Sciences: 10 works · 9.7% of their workEnvironmental Science: 10 works · 9.7% of their workHealth, Toxicology and Mutagenesis: 10 works · 9.7% of their workHealth Sciences: 5 works · 4.9% of their workMedicine: 5 works · 4.9% of their workPulmonary and Respiratory Medicine: 5 works · 4.9% of their workTHEIR WORKKathleen Mortimer100works
Physical Sciences10%Health Sciences5%Social Sciences35%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else5050.3%
    1. Business, Management and Accounting2625.8%
    2. Social Sciences99.3%
    1. Environmental Science109.7%
    1. Medicine54.9%
  1. 1Marketing14% of their works
  2. 2Health, Toxicology and Mutagenesis10% of their works
  3. 3Sociology and Political Science9% of their works
  4. 4Strategy and Management7% of their works
  5. 5Pulmonary and Respiratory Medicine5% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Kathleen Mortimer's research?

The keywords of their largest research topics: Brand Equity, Mortality, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Health Effects, Social Media and Air Pollution.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Brand Equity312 topics
  2. Mortality192 topics
  3. Brand Trust181 topic
  4. Consumer Behavior181 topic
  5. Electronic Word-of-Mouth181 topic
  6. Health Effects182 topics
  7. Social Media181 topic
  8. Air Pollution131 topic
  9. IMC131 topic
  10. Integrated Marketing Communication131 topic
  11. Particulate Matter131 topic
  12. Customer Satisfaction111 topic
  13. Public Health112 topics
  14. Service Quality111 topic
  15. Corporate Reputation91 topic
  16. Financial Performance91 topic
  17. Climate Change61 topic
  18. Human Health61 topic
  19. Environmental Noise51 topic
  20. Noise Pollution51 topic

Where does Kathleen Mortimer work?

Kathleen Mortimer's main affiliation in the publication record is University of Northampton, United Kingdom.

How many publications and citations does Kathleen Mortimer have?

OpenAlex counts 100 works and 3,465 citations for Kathleen Mortimer, an h-index of 28, ranking #388,512 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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