Kojo Kakra Twum
Kojo Kakra Twum publishes mostly in Communication, Marketing and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Knowledge Management and Sharing and Technology Adoption and User Behaviour.
- World rank
- #885,755 of 7,710,434 ranked researchers
- Rank in Ghana
- #725 of 6,000
- Works
- 49
- Citations
- 478
- Citations per work
- 9.8
What does Kojo Kakra Twum research?
Kojo Kakra Twum's work is mostly in Social Sciences (30%), Business, Management and Accounting (22%), Decision Sciences (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2958.7%
- Social Sciences1530.5%
- Business, Management and Accounting1121.9%
- Decision Sciences36.3%
- Everything else2041.3%
- 1Communication12% of their works
- 2Marketing12% of their works
- 3Sociology and Political Science12% of their works
- 4Strategy and Management9% of their works
- 5Information Systems and Management6% of their works
- 6Political Science and International Relations6% of their works
Research topics
Which keywords describe Kojo Kakra Twum's research?
The keywords of their largest research topics: Social Media, Trust, Social Capital, Consumer Engagement, Electronic Word-of-Mouth, Knowledge Sharing, Virtual Communities and Brand Equity.
- Integrated Marketing Communication
- Consumer Behavior
- Telecommunications
- Opportunity Recognition
- Transparency
- Information Systems
- Brand Equity
- Knowledge Sharing
- Consumer Engagement
- Trust
- Social Media
- Social Capital
- Electronic Word-of-Mouth
- Virtual Communities
- E-Government
- Technology Acceptance Model
- Entrepreneurial Orientation
- Economic Development
- Brand Trust
- IMC
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 20 words, with their numbers
- Social Media283 topics
- Trust172 topics
- Social Capital162 topics
- Consumer Engagement111 topic
- Electronic Word-of-Mouth111 topic
- Knowledge Sharing91 topic
- Virtual Communities91 topic
- Brand Equity82 topics
- E-Government81 topic
- Information Systems81 topic
- Technology Acceptance Model81 topic
- Transparency81 topic
- Entrepreneurial Orientation71 topic
- Opportunity Recognition71 topic
- Economic Development51 topic
- Telecommunications51 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
- IMC41 topic
- Integrated Marketing Communication41 topic
Where does Kojo Kakra Twum work?
Kojo Kakra Twum's main affiliation in the publication record is Presbyterian University, Ghana, Ghana.
How many publications and citations does Kojo Kakra Twum have?
OpenAlex counts 49 works and 478 citations for Kojo Kakra Twum, an h-index of 9, ranking #885,755 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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Discussion
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