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Researcher · Zayed University · United Arab Emirates

Lars Bergkvist

Lars Bergkvist publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0002-4271-9182 OpenAlex
World rank
#385,722
of 7,710,434 ranked researchers
Rank in United Arab Emirates
#473
of 6,273
Works
61
Citations
5.7k
Citations per work
94.2
h-index
23
i10-index 29Top 9.4% in Marketing
Lars Bergkvist

What does Lars Bergkvist research?

Lars Bergkvist's work is mostly in Business, Management and Accounting (43%), Social Sciences (22%), Decision Sciences (4%).

Social Sciences: 44 works · 72.6% of their workBusiness, Management and Accounting: 26 works · 43.4% of their workMarketing: 21 works · 33.8% of their workOrganizational Behavior and Human Resource Management: 6 works · 9.6% of their workSocial Sciences: 13 works · 21.6% of their workSociology and Political Science: 11 works · 17.8% of their workGender Studies: 2 works · 3.8% of their workDecision Sciences: 2 works · 3.8% of their workInformation Systems and Management: 2 works · 3.8% of their workPsychology: 2 works · 3.8% of their workApplied Psychology: 2 works · 3.8% of their workEverything else: 17 works · 27.4% of their workTHEIR WORKLars Bergkvist61works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2643.4%
    2. Social Sciences1321.6%
    3. Decision Sciences23.8%
    4. Psychology23.8%
  2. Everything else1727.4%
  1. 1Marketing34% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Information Systems and Management4% of their works
  5. 5Applied Psychology4% of their works
  6. 6Gender Studies4% of their works

Research topics

Which keywords describe Lars Bergkvist's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity402 topics
  2. Consumer Behavior392 topics
  3. Brand Community351 topic
  4. Brand Trust351 topic
  5. Electronic Word-of-Mouth251 topic
  6. Social Media251 topic
  7. Customer Satisfaction141 topic
  8. Service Quality141 topic
  9. Self-Regulation61 topic
  10. Theory of Planned Behaviour61 topic
  11. IMC51 topic
  12. Information Systems51 topic
  13. Integrated Marketing Communication51 topic
  14. Technology Acceptance Model51 topic
  15. Environmental Innovation41 topic
  16. Experiential Learning41 topic
  17. Green Consumption41 topic
  18. Marketing Education41 topic

Where does Lars Bergkvist work?

Lars Bergkvist's main affiliation in the publication record is Zayed University, United Arab Emirates.

How many publications and citations does Lars Bergkvist have?

OpenAlex counts 61 works and 5,745 citations for Lars Bergkvist, an h-index of 23, ranking #385,722 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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