Maciej Mitręga
Maciej Mitręga publishes mostly in Strategy and Management, Marketing and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Business Strategy and Innovation and Management and Organizational Practices.
- World rank
- #226,407 of 7,710,434 ranked researchers
- Rank in Poland
- #1,424 of 100,960
- Works
- 141
- Citations
- 2.6k
- Citations per work
- 18.2
What does Maciej Mitręga research?
Maciej Mitręga's work is mostly in Business, Management and Accounting (65%), Social Sciences (17%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences11581.7%
- Business, Management and Accounting9164.7%
- Social Sciences2417.0%
- Everything else2618.3%
- 1Strategy and Management32% of their works
- 2Marketing18% of their works
- 3Sociology and Political Science12% of their works
- 4Organizational Behavior and Human Resource Management11% of their works
- 5Political Science and International Relations5% of their works
- 6Management Information Systems3% of their works
Research topics
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Management and Organizational Practices
- Innovation and Knowledge Management
- Marketing and Advertising Strategies
- Consumer Behavior and Market Dynamics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Maciej Mitręga's research?
The keywords of their largest research topics: Innovation, Strategic Alliances, Market Orientation, Brand Equity, Consumer Behavior, Customer Satisfaction, Service Quality and Business Networks.
- Brand Community
- Electronic Word-of-Mouth
- Qualitative Research Methods
- IMC
- Dynamic Capabilities
- Organizational Culture
- Business Networks
- Customer Satisfaction
- Brand Equity
- Strategic Alliances
- Innovation
- Market Orientation
- Consumer Behavior
- Service Quality
- Coopetition
- Strategic Management
- Knowledge Transfer
- Integrated Marketing Communication
- Social Sciences
- Social Media
- Brand Trust
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- Innovation622 topics
- Strategic Alliances582 topics
- Market Orientation512 topics
- Brand Equity422 topics
- Consumer Behavior372 topics
- Customer Satisfaction371 topic
- Service Quality371 topic
- Business Networks321 topic
- Coopetition321 topic
- Organizational Culture301 topic
- Strategic Management301 topic
- Dynamic Capabilities261 topic
- Knowledge Transfer261 topic
- IMC251 topic
- Integrated Marketing Communication251 topic
- Qualitative Research Methods201 topic
- Social Sciences201 topic
- Electronic Word-of-Mouth181 topic
- Social Media181 topic
- Brand Community171 topic
- Brand Trust171 topic
Where does Maciej Mitręga work?
Maciej Mitręga's main affiliation in the publication record is University of Economics in Katowice, Poland.
How many publications and citations does Maciej Mitręga have?
OpenAlex counts 141 works and 2,562 citations for Maciej Mitręga, an h-index of 29, ranking #226,407 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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