Question 1

What does Mahmut Koçan research?

Accepted Answer

Mahmut Koçan publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

Question 2

Which keywords describe Mahmut Koçan's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Corporate Reputation.

Question 3

Where does Mahmut Koçan work?

Accepted Answer

Mahmut Koçan's main affiliation in the publication record is Gümüşhane University, Türkiye.

Question 4

How many publications and citations does Mahmut Koçan have?

Accepted Answer

OpenAlex counts 20 works and 32 citations for Mahmut Koçan, an h-index of 4, ranking #5,964,975 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Mahmut Koçan's h-index high?

Accepted Answer

An h-index of 4 is at or above that of 23% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 85%.