Manfred Krafft
Manfred Krafft publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Retail Behavior Studies.
- World rank
- #40,013 of 1,633,909 ranked researchers
- Rank in Germany
- #2,926 of 86,443
- Works
- 56
- Citations
- 435
- Citations per work
- 7.8
What does Manfred Krafft research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Strategy and Management24% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Management of Technology and Innovation11% of their works
- 5Economics and Econometrics7% of their works
- 6Political Science and International Relations4% of their works
Research topics
Which keywords describe Manfred Krafft's research?
The keywords of their largest research topics: Customer Experience, E-commerce, Information Technology, Value Chains, Business Models, Digital Transformation, Customer Satisfaction and Impulse Buying.
- Co-Creation
- Churn Prediction
- Platform Competition
- Retail Economics
- Service Quality
- Impulse Buying
- Digital Transformation
- Value Chains
- E-commerce
- Customer Experience
- Information Technology
- Business Models
- Customer Satisfaction
- Multichannel Retailing
- Marketing Strategies
- Marketing Strategy
- Two-Sided Markets
- Customer Equity
- Value Creation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Experience193 topics
- E-commerce162 topics
- Information Technology131 topic
- Value Chains131 topic
- Business Models91 topic
- Digital Transformation91 topic
- Customer Satisfaction81 topic
- Impulse Buying81 topic
- Multichannel Retailing81 topic
- Service Quality81 topic
- Marketing Strategies71 topic
- Retail Economics71 topic
- Marketing Strategy52 topics
- Platform Competition41 topic
- Two-Sided Markets41 topic
- Churn Prediction31 topic
- Customer Equity31 topic
- Co-Creation21 topic
- Value Creation21 topic
Where does Manfred Krafft work?
Manfred Krafft's main affiliation in the publication record is University of Münster, Germany.
How many publications and citations does Manfred Krafft have?
Science Explorer counts 56 works and 435 citations for Manfred Krafft, ranking #40,013 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.