Maria Palazzo
Maria Palazzo publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Environmental Sustainability in Business and Corporate Social Responsibility Reporting.
- World rank
- #204,665 of 7,710,434 ranked researchers
- Rank in Italy
- #4,742 of 242,206
- Works
- 191
- Citations
- 1.8k
- Citations per work
- 9.5
What does Maria Palazzo research?
Maria Palazzo's work is mostly in Business, Management and Accounting (50%), Social Sciences (13%), Economics, Econometrics and Finance (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences12866.9%
- Everything else6333.1%
- 1Marketing22% of their works
- 2Strategy and Management16% of their works
- 3Sociology and Political Science13% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Management of Technology and Innovation4% of their works
- 6Economics and Econometrics4% of their works
Research topics
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Corporate Social Responsibility Reporting
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Diverse Aspects of Tourism Research
- Corporate Identity and Reputation
Which keywords describe Maria Palazzo's research?
The keywords of their largest research topics: Consumer Behavior, Financial Performance, Brand Equity, Electronic Word-of-Mouth, Social Media, Corporate Social Responsibility, Environmental Innovation and Green Consumption.
- Corporate Reputation
- Integrated Marketing Communication
- Destination Image
- Customer Satisfaction
- Brand Community
- Green Consumption
- Corporate Social Responsibility
- Electronic Word-of-Mouth
- Financial Performance
- Consumer Behavior
- Brand Equity
- Social Media
- Environmental Innovation
- Stakeholder Theory
- Brand Trust
- Service Quality
- IMC
- Tourist Satisfaction
- Organizational Identity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior602 topics
- Financial Performance462 topics
- Brand Equity432 topics
- Electronic Word-of-Mouth391 topic
- Social Media391 topic
- Corporate Social Responsibility321 topic
- Environmental Innovation321 topic
- Green Consumption321 topic
- Stakeholder Theory321 topic
- Brand Community281 topic
- Brand Trust281 topic
- Customer Satisfaction161 topic
- Service Quality161 topic
- Destination Image151 topic
- IMC151 topic
- Integrated Marketing Communication151 topic
- Tourist Satisfaction151 topic
- Corporate Reputation141 topic
- Organizational Identity141 topic
Where does Maria Palazzo work?
Maria Palazzo's main affiliation in the publication record is Mercatorum University, Italy.
How many publications and citations does Maria Palazzo have?
OpenAlex counts 191 works and 1,818 citations for Maria Palazzo, an h-index of 21, ranking #204,665 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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