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Researcher · Ecole des Hautes Etudes Commerciales du Nord · France

Marie‐Cécile Cervellon

Marie‐Cécile Cervellon publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Retail Behavior Studies.

ORCID 0000-0003-0885-103X OpenAlex
World rank
#376,148
of 7,710,434 ranked researchers
Rank in France
#20,697
of 324,115
Works
54
Citations
2k
Citations per work
37.2
h-index
20
i10-index 23Top 13% in Marketing
Marie‐Cécile Cervellon

What does Marie‐Cécile Cervellon research?

Marie‐Cécile Cervellon's work is mostly in Business, Management and Accounting (44%), Social Sciences (11%), Psychology (6%).

Social Sciences: 35 works · 65.5% of their workBusiness, Management and Accounting: 24 works · 43.9% of their workMarketing: 21 works · 39.6% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.3% of their workSocial Sciences: 6 works · 10.8% of their workSociology and Political Science: 4 works · 7.2% of their workCultural Studies: 2 works · 3.6% of their workPsychology: 4 works · 6.5% of their workSocial Psychology: 4 works · 6.5% of their workArts and Humanities: 2 works · 4.3% of their workMuseology: 2 works · 4.3% of their workEverything else: 19 works · 34.5% of their workTHEIR WORKMarie‐CécileCervellon54works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2443.9%
    2. Social Sciences610.8%
    3. Psychology46.5%
    4. Arts and Humanities24.3%
  2. Everything else1934.5%
  1. 1Marketing40% of their works
  2. 2Sociology and Political Science7% of their works
  3. 3Social Psychology6% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Museology4% of their works
  6. 6Cultural Studies4% of their works

Research topics

Which keywords describe Marie‐Cécile Cervellon's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Globalization, Customer Experience, Environmental Innovation, Green Consumption and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior392 topics
  2. Brand Equity301 topic
  3. Brand Trust301 topic
  4. Globalization102 topics
  5. Customer Experience91 topic
  6. Environmental Innovation91 topic
  7. Green Consumption91 topic
  8. Multichannel Retailing91 topic
  9. Clothing61 topic
  10. Customer Satisfaction61 topic
  11. Electronic Word-of-Mouth61 topic
  12. Fashion61 topic
  13. Service Quality61 topic
  14. Social Media61 topic
  15. Advertising41 topic
  16. Cultural Psychology41 topic
  17. Gender Roles41 topic
  18. Values41 topic

Where does Marie‐Cécile Cervellon work?

Marie‐Cécile Cervellon's main affiliation in the publication record is Ecole des Hautes Etudes Commerciales du Nord, France.

How many publications and citations does Marie‐Cécile Cervellon have?

OpenAlex counts 54 works and 2,009 citations for Marie‐Cécile Cervellon, an h-index of 20, ranking #376,148 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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