Marieke de Mooij
Marieke de Mooij publishes mostly in Marketing, Communication and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values and Media Studies and Communication.
- World rank
- #631,432 of 7,710,434 ranked researchers
- Rank in United States
- #215,637 of 1,627,098
- Works
- 39
- Citations
- 3k
- Citations per work
- 77.8
What does Marieke de Mooij research?
Marieke de Mooij's work is mostly in Business, Management and Accounting (27%), Social Sciences (22%), Psychology (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2358.7%
- Business, Management and Accounting1127.4%
- Social Sciences821.5%
- Psychology49.8%
- Everything else1641.3%
- 1Marketing14% of their works
- 2Communication14% of their works
- 3Social Psychology10% of their works
- 4Strategy and Management9% of their works
- 5Sociology and Political Science8% of their works
- 6Organizational Behavior and Human Resource Management5% of their works
Research topics
Which keywords describe Marieke de Mooij's research?
The keywords of their largest research topics: Globalization, Brand Trust, Consumer Behavior, Cultural Psychology, Values, Online Communication, Social Interaction and Agenda Setting.
- Service Quality
- Digital Divide
- Conversation Analysis
- Foreign Direct Investment
- Computer-Mediated Communication
- Agenda Setting
- Online Communication
- Cultural Psychology
- Brand Trust
- Globalization
- Consumer Behavior
- Values
- Social Interaction
- Media Framing
- Emoticons
- Institutional Environment
- Customer Satisfaction
- Interactional Linguistics
- Social Media
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 19 words, with their numbers
- Globalization132 topics
- Brand Trust101 topic
- Consumer Behavior101 topic
- Cultural Psychology91 topic
- Values91 topic
- Online Communication72 topics
- Social Interaction72 topics
- Agenda Setting51 topic
- Media Framing51 topic
- Computer-Mediated Communication41 topic
- Emoticons41 topic
- Foreign Direct Investment41 topic
- Institutional Environment41 topic
- Conversation Analysis31 topic
- Customer Satisfaction31 topic
- Digital Divide31 topic
- Interactional Linguistics31 topic
- Service Quality31 topic
- Social Media31 topic
Where does Marieke de Mooij work?
Marieke de Mooij's main affiliation in the publication record is Wright State University, United States.
How many publications and citations does Marieke de Mooij have?
OpenAlex counts 39 works and 3,036 citations for Marieke de Mooij, an h-index of 15, ranking #631,432 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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