Martha Rogers
Martha Rogers publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science, on topics such as Organizational Management and Innovation, Customer Service Quality and Loyalty and Marketing and Advertising Strategies.
- World rank
- #603,245 of 7,710,434 ranked researchers
- Rank in United States
- #206,798 of 1,627,098
- Works
- 124
- Citations
- 4.2k
- Citations per work
- 34.0
What does Martha Rogers research?
Martha Rogers's work is mostly in Business, Management and Accounting (27%), Social Sciences (19%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Everything else6753.8%
- Social Sciences5746.2%
- Business, Management and Accounting3427.2%
- Social Sciences2419.0%
- 1Organizational Behavior and Human Resource Management11% of their works
- 2Marketing9% of their works
- 3Sociology and Political Science8% of their works
- 4Strategy and Management7% of their works
- 5Education6% of their works
- 6Communication6% of their works
Research topics
- Organizational Management and Innovation
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Business Strategy and Innovation
- Advertising and Communication Studies
- Military Technology and Strategies
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Martha Rogers's research?
The keywords of their largest research topics: Brand Equity, Management, Organizational Culture, Customer Satisfaction, Service Quality, IMC, Integrated Marketing Communication and Business Networks.
- Marketing Education
- Consumer Behavior
- Air Force
- Coopetition
- Business Networks
- IMC
- Customer Satisfaction
- Management
- Brand Equity
- Organizational Culture
- Service Quality
- Integrated Marketing Communication
- Communication
- Research
- Brand Trust
- Experiential Learning
- Modernization
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Brand Equity112 topics
- Management101 topic
- Organizational Culture101 topic
- Customer Satisfaction91 topic
- Service Quality91 topic
- IMC71 topic
- Integrated Marketing Communication71 topic
- Business Networks51 topic
- Communication51 topic
- Coopetition51 topic
- Research51 topic
- Air Force41 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
- Experiential Learning41 topic
- Marketing Education41 topic
- Modernization41 topic
Where does Martha Rogers work?
Martha Rogers's main affiliation in the publication record is Rogers (United States), United States.
How many publications and citations does Martha Rogers have?
OpenAlex counts 124 works and 4,218 citations for Martha Rogers, an h-index of 23, ranking #603,245 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Martha Rogers
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