Martha Rogers
Martha Rogers publishes mostly in Marketing, Public Health, Environmental and Occupational Health and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Ethics in medical practice and Media Influence and Health.
- World rank
- #219,578 of 1,633,909 ranked researchers
- Rank in United States
- #87,588 of 358,040
- Works
- 21
- Citations
- 154
- Citations per work
- 7.3
What does Martha Rogers research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing20% of their works
- 2Public Health, Environmental and Occupational Health12% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4General Health Professions8% of their works
- 5Strategy and Management8% of their works
- 6Literature and Literary Theory8% of their works
Research topics
Which keywords describe Martha Rogers's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Business Models, Digital Transformation, Electronic Word-of-Mouth, Ethical Climate and IMC.
- Maternal Mortality
- Child Mortality
- Social Media
- Moral Distress
- IMC
- Electronic Word-of-Mouth
- Business Models
- Brand Trust
- Brand Equity
- Consumer Behavior
- Digital Transformation
- Ethical Climate
- Integrated Marketing Communication
- Narrative Persuasion
- Transportation
- Health Workforce
- Rural Health
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity52 topics
- Brand Trust31 topic
- Consumer Behavior31 topic
- Business Models21 topic
- Digital Transformation21 topic
- Electronic Word-of-Mouth21 topic
- Ethical Climate21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Moral Distress21 topic
- Narrative Persuasion21 topic
- Social Media21 topic
- Transportation21 topic
- Child Mortality11 topic
- Health Workforce11 topic
- Maternal Mortality11 topic
- Rural Health11 topic
Where does Martha Rogers work?
Martha Rogers's main affiliation in the publication record is Rogers (United States), United States.
How many publications and citations does Martha Rogers have?
Science Explorer counts 21 works and 154 citations for Martha Rogers, ranking #219,578 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.