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Researcher · European University Viadrina · Germany

Martin Eisend

Martin Eisend publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising.

ORCID 0000-0003-2564-6417 OpenAlex
World rank
#13,756
of 7,710,434 ranked researchers
Rank in Germany
#753
of 364,343
Works
265
Citations
9.4k
Citations per work
35.6
h-index
52
i10-index 104Top 0.7% in Marketing
Martin Eisend

What does Martin Eisend research?

Martin Eisend's work is mostly in Business, Management and Accounting (33%), Social Sciences (22%), Psychology (5%).

Social Sciences: 170 works · 64.2% of their workBusiness, Management and Accounting: 88 works · 33.1% of their workMarketing: 68 works · 25.8% of their workStrategy and Management: 19 works · 7.3% of their workSocial Sciences: 58 works · 22.0% of their workSociology and Political Science: 42 works · 15.7% of their workGender Studies: 17 works · 6.3% of their workPsychology: 14 works · 5.1% of their workSocial Psychology: 14 works · 5.1% of their workArts and Humanities: 11 works · 4.0% of their workHistory and Philosophy of Science: 11 works · 4.0% of their workEverything else: 95 works · 35.8% of their workTHEIR WORKMartin Eisend265works
Social Sciences64%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting8833.1%
    2. Social Sciences5822.0%
    3. Psychology145.1%
    4. Arts and Humanities114.0%
  2. Everything else9535.8%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Strategy and Management7% of their works
  4. 4Gender Studies6% of their works
  5. 5Social Psychology5% of their works
  6. 6History and Philosophy of Science4% of their works

Research topics

Which keywords describe Martin Eisend's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Relationship Management, Electronic Word-of-Mouth, Social Media, Advertising and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity1382 topics
  2. Brand Trust1111 topic
  3. Consumer Behavior1111 topic
  4. Customer Relationship Management832 topics
  5. Electronic Word-of-Mouth541 topic
  6. Social Media541 topic
  7. Advertising361 topic
  8. Gender Roles361 topic
  9. Information Technology291 topic
  10. Value Chains291 topic
  11. IMC271 topic
  12. Integrated Marketing Communication271 topic
  13. Education171 topic
  14. Research171 topic
  15. Business Models151 topic
  16. Customer Satisfaction151 topic
  17. Digital Transformation151 topic
  18. Service Quality151 topic

Where does Martin Eisend work?

Martin Eisend's main affiliation in the publication record is European University Viadrina, Germany.

How many publications and citations does Martin Eisend have?

OpenAlex counts 265 works and 9,427 citations for Martin Eisend, an h-index of 52, ranking #13,756 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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