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Researcher · European University Viadrina · Germany

Martin Eisend

Martin Eisend publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and Digital Marketing and Social Media.

ORCID 0000-0003-2564-6417 OpenAlex
World rank
#275,850
of 1,633,909 ranked researchers
Rank in Germany
#16,581
of 86,443
Works
50
Citations
309
Citations per work
6.2

What does Martin Eisend research?

Marketing: 21.1%Sociology and Political Science: 17.1%Gender Studies: 15.8%Social Psychology: 6.6%other fields: 39.4%21%top field
Marketing21.1%Sociology and Political Science17.1%Gender Studies15.8%Social Psychology6.6%other fields39.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing21% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Gender Studies16% of their works
  4. 4Social Psychology7% of their works
  5. 5History and Philosophy of Science5% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Martin Eisend's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Advertising, Customer Relationship Management, Gender Roles, Electronic Word-of-Mouth, Social Media and Cultural Psychology.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust151 topic
  2. Consumer Behavior151 topic
  3. Advertising91 topic
  4. Customer Relationship Management92 topics
  5. Gender Roles91 topic
  6. Electronic Word-of-Mouth61 topic
  7. Social Media61 topic
  8. Cultural Psychology51 topic
  9. Values51 topic
  10. Customer Satisfaction31 topic
  11. Information Technology31 topic
  12. Service Quality31 topic
  13. Value Chains31 topic
  14. Education21 topic
  15. Evolutionary Synthesis21 topic
  16. Mechanistic Explanation21 topic
  17. Research21 topic

Where does Martin Eisend work?

Martin Eisend's main affiliation in the publication record is European University Viadrina, Germany.

How many publications and citations does Martin Eisend have?

Science Explorer counts 50 works and 309 citations for Martin Eisend, ranking #275,850 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.