Question 1

What does Martin Eisend research?

Accepted Answer

Martin Eisend publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising.

Question 2

Which keywords describe Martin Eisend's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Relationship Management, Electronic Word-of-Mouth, Social Media, Advertising and Gender Roles.

Question 3

Where does Martin Eisend work?

Accepted Answer

Martin Eisend's main affiliation in the publication record is European University Viadrina, Germany.

Question 4

How many publications and citations does Martin Eisend have?

Accepted Answer

OpenAlex counts 265 works and 9,427 citations for Martin Eisend, an h-index of 52, ranking #13,756 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Martin Eisend's h-index high?

Accepted Answer

An h-index of 52 is at or above that of 99.3% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.7%.