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Researcher · WHU – Otto Beisheim School of Management · Germany

Martin Faßnacht

Martin Faßnacht publishes mostly in Strategy and Management, Marketing and Endocrinology, Diabetes and Metabolism, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Market Behavior and Pricing.

ORCID 0000-0002-1677-388X OpenAlex
World rank
#952,617
of 1,633,909 ranked researchers
Rank in Germany
#55,514
of 86,443
Works
39
Citations
48
Citations per work
1.2

What does Martin Faßnacht research?

Strategy and Management: 13.5%Marketing: 13.5%Endocrinology, Diabetes and Metabolism: 9.6%Management of Technology and Innovation: 7.7%other fields: 55.7%14%top field
Strategy and Management13.5%Marketing13.5%Endocrinology, Diabetes and Metabolism9.6%Management of Technology and Innovation7.7%other fields55.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Strategy and Management14% of their works
  2. 2Marketing14% of their works
  3. 3Endocrinology, Diabetes and Metabolism10% of their works
  4. 4Management of Technology and Innovation8% of their works
  5. 5Surgery8% of their works
  6. 6Tourism, Leisure and Hospitality Management8% of their works

Research topics

Which keywords describe Martin Faßnacht's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Information Technology, Value Chains, Business Models, Digital Transformation, Marketing Strategies and Retail Economics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior103 topics
  2. E-commerce82 topics
  3. Information Technology71 topic
  4. Value Chains71 topic
  5. Business Models41 topic
  6. Digital Transformation41 topic
  7. Marketing Strategies41 topic
  8. Retail Economics41 topic
  9. Wine Choice41 topic
  10. Wine Tourism41 topic
  11. Aldosterone31 topic
  12. Paraganglioma31 topic
  13. Pheochromocytoma31 topic
  14. Primary Aldosteronism31 topic
  15. Brand Equity21 topic
  16. Brand Trust21 topic
  17. Self-Regulation21 topic
  18. Theory of Planned Behaviour21 topic

Where does Martin Faßnacht work?

Martin Faßnacht's main affiliation in the publication record is WHU – Otto Beisheim School of Management, Germany.

How many publications and citations does Martin Faßnacht have?

Science Explorer counts 39 works and 48 citations for Martin Faßnacht, ranking #952,617 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Martin Faßnacht

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