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Martin Natter

Martin Natter publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Corporate Governance and Management and Customer churn and segmentation.

World rank
#793,451
of 1,633,909 ranked researchers
Rank in Austria
#5,404
of 10,230
Works
46
Citations
133
Citations per work
2.9

What does Martin Natter research?

Marketing: 18.6%Economics and Econometrics: 9.3%Strategy and Management: 9.3%Organizational Behavior and Human Resource Management: 8.1%other fields: 54.7%19%top field
Marketing18.6%Economics and Econometrics9.3%Strategy and Management9.3%Organizational Behavior and Human Resource Management8.1%other fields54.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Economics and Econometrics9% of their works
  3. 3Strategy and Management9% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Management Science and Operations Research8% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Martin Natter's research?

The keywords of their largest research topics: Information Technology, Marketing Strategies, Retail Economics, Value Chains, Churn Prediction, Customer Equity, Collusion and Competition.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Information Technology61 topic
  2. Marketing Strategies61 topic
  3. Retail Economics61 topic
  4. Value Chains61 topic
  5. Churn Prediction51 topic
  6. Customer Equity51 topic
  7. Collusion31 topic
  8. Competition31 topic
  9. Customer Experience31 topic
  10. Customer Satisfaction31 topic
  11. Investment Under Uncertainty31 topic
  12. Multichannel Retailing31 topic
  13. Real Options31 topic
  14. Service Quality31 topic
  15. Human Microbiome21 topic
  16. Microbial Metabolites21 topic

Where does Martin Natter work?

Martin Natter's main affiliation in the publication record is Vienna University of Economics and Business, Austria.

How many publications and citations does Martin Natter have?

Science Explorer counts 46 works and 133 citations for Martin Natter, ranking #793,451 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.