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Researcher · Thammasat University · Thailand

Mathupayas Thongmak

Mathupayas Thongmak publishes mostly in Sociology and Political Science, Marketing and Education, on topics such as Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour and Digital Marketing and Social Media.

ORCID 0000-0001-9064-2071 OpenAlex
World rank
#1,557,401
of 1,633,909 ranked researchers
Rank in Thailand
#2,255
of 2,514
Works
16
Citations
12
Citations per work
0.8

What does Mathupayas Thongmak research?

Sociology and Political Science: 22.2%Marketing: 16.7%Education: 11.1%Information Systems and Management: 11.1%other fields: 38.9%22%top field
Sociology and Political Science22.2%Marketing16.7%Education11.1%Information Systems and Management11.1%other fields38.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science22% of their works
  2. 2Marketing17% of their works
  3. 3Education11% of their works
  4. 4Information Systems and Management11% of their works
  5. 5Information Systems6% of their works
  6. 6Computer Science Applications6% of their works

Research topics

Which keywords describe Mathupayas Thongmak's research?

The keywords of their largest research topics: Consumer Behavior, User-Generated Content, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Information Systems, Social Media and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior32 topics
  2. User-Generated Content32 topics
  3. Brand Equity21 topic
  4. Brand Trust21 topic
  5. Electronic Word-of-Mouth21 topic
  6. Information Systems21 topic
  7. Social Media21 topic
  8. Technology Acceptance Model21 topic
  9. Copyright11 topic
  10. Data Cleaning11 topic
  11. Digital Piracy11 topic
  12. Information Retrieval11 topic
  13. Innovation11 topic
  14. Open Source Software11 topic
  15. Platform Competition11 topic
  16. Record Linkage11 topic
  17. Search Engines11 topic
  18. Two-Sided Markets11 topic

Where does Mathupayas Thongmak work?

Mathupayas Thongmak's main affiliation in the publication record is Thammasat University, Thailand.

How many publications and citations does Mathupayas Thongmak have?

Science Explorer counts 16 works and 12 citations for Mathupayas Thongmak, ranking #1,557,401 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.