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Researcher · University of Saskatchewan · Canada

Maureen A. Bourassa

Maureen A. Bourassa publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

OpenAlex
World rank
#2,339,033
of 7,710,434 ranked researchers
Rank in Canada
#76,893
of 183,316
Works
25
Citations
165
Citations per work
6.6
h-index
8
i10-index 7Top 32% in Sociology and Political Science
Maureen A. Bourassa

What does Maureen A. Bourassa research?

Maureen A. Bourassa's work is mostly in Business, Management and Accounting (43%), Social Sciences (33%).

Social Sciences: 19 works · 76.2% of their workBusiness, Management and Accounting: 11 works · 42.9% of their workOrganizational Behavior and Human Resource Management: 4 works · 14.3% of their workMarketing: 3 works · 12.7% of their workStrategy and Management: 3 works · 12.7% of their workManagement of Technology and Innovation: 1 works · 3.2% of their workSocial Sciences: 8 works · 33.3% of their workSociology and Political Science: 7 works · 27.0% of their workCommunication: 2 works · 6.3% of their workEverything else: 6 works · 23.8% of their workTHEIR WORKMaureen A.Bourassa25works
Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1142.9%
    2. Social Sciences833.3%
  2. Everything else623.8%
  1. 1Sociology and Political Science27% of their works
  2. 2Organizational Behavior and Human Resource Management14% of their works
  3. 3Marketing13% of their works
  4. 4Strategy and Management13% of their works
  5. 5Communication6% of their works
  6. 6Management of Technology and Innovation3% of their works

Research topics

Which keywords describe Maureen A. Bourassa's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Institutional Theory, Service Quality, Electronic Word-of-Mouth and Risk Perception.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior62 topics
  2. Brand Equity41 topic
  3. Brand Trust41 topic
  4. Customer Satisfaction41 topic
  5. Institutional Theory42 topics
  6. Service Quality41 topic
  7. Electronic Word-of-Mouth31 topic
  8. Risk Perception31 topic
  9. Social Media31 topic
  10. Trust31 topic
  11. Corporate Social Responsibility21 topic
  12. Environmental Innovation21 topic
  13. Financial Performance21 topic
  14. Green Consumption21 topic
  15. Hawthorne Studies21 topic
  16. Institutional Entrepreneurship21 topic
  17. Organizational Change21 topic
  18. Scientific Management21 topic

Where does Maureen A. Bourassa work?

Maureen A. Bourassa's main affiliation in the publication record is University of Saskatchewan, Canada.

How many publications and citations does Maureen A. Bourassa have?

OpenAlex counts 25 works and 165 citations for Maureen A. Bourassa, an h-index of 8, ranking #2,339,033 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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