Question 1

What does Maureen A. Bourassa research?

Accepted Answer

Maureen A. Bourassa publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

Question 2

Which keywords describe Maureen A. Bourassa's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Institutional Theory, Service Quality, Electronic Word-of-Mouth and Risk Perception.

Question 3

Where does Maureen A. Bourassa work?

Accepted Answer

Maureen A. Bourassa's main affiliation in the publication record is University of Saskatchewan, Canada.

Question 4

How many publications and citations does Maureen A. Bourassa have?

Accepted Answer

OpenAlex counts 25 works and 165 citations for Maureen A. Bourassa, an h-index of 8, ranking #2,339,033 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Maureen A. Bourassa's h-index high?

Accepted Answer

An h-index of 8 is at or above that of 73% of the 271,131 ranked researchers whose main subfield is Sociology and Political Science, which is in the top 32%.

Discussion