Melinda Majláth
Melinda Majláth publishes mostly in Strategy and Management, Marketing and Sociology and Political Science, on topics such as Hungarian Social, Economic and Educational Studies, Environmental Education and Sustainability and Environmental Sustainability in Business.
- World rank
- #4,414,143 of 7,710,434 ranked researchers
- Rank in Hungary
- #10,012 of 25,218
- Works
- 40
- Citations
- 160
- Citations per work
- 4.0
What does Melinda Majláth research?
Melinda Majláth's work is mostly in Business, Management and Accounting (31%), Social Sciences (25%), Environmental Science (9%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2255.6%
- Business, Management and Accounting1231.1%
- Social Sciences1024.5%
- Everything else1435.5%
- Physical Sciences48.9%
- 1Strategy and Management18% of their works
- 2Marketing13% of their works
- 3Sociology and Political Science10% of their works
- 4Management, Monitoring, Policy and Law9% of their works
- 5Geography, Planning and Development9% of their works
- 6Communication6% of their works
Research topics
- Hungarian Social, Economic and Educational Studies
- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Corporate Social Responsibility Reporting
- Digital Communication and Language
- Corporate Finance and Governance
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Melinda Majláth's research?
The keywords of their largest research topics: Consumer Behavior, Globalization, Policy, Environmental Attitudes, Environmental Innovation, Green Consumption, Pro-environmental Behavior and Electronic Word-of-Mouth.
- Emoticons
- Computer-Mediated Communication
- Brand Equity
- Corporate Social Responsibility
- Electronic Word-of-Mouth
- Green Consumption
- Environmental Attitudes
- Globalization
- Consumer Behavior
- Policy
- Environmental Innovation
- Pro-environmental Behavior
- Social Media
- Financial Performance
- Brand Trust
- Corporate Governance
- Investor Protection
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Consumer Behavior92 topics
- Globalization81 topic
- Policy81 topic
- Environmental Attitudes71 topic
- Environmental Innovation71 topic
- Green Consumption71 topic
- Pro-environmental Behavior71 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Corporate Social Responsibility41 topic
- Financial Performance41 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Computer-Mediated Communication21 topic
- Corporate Governance21 topic
- Emoticons21 topic
- Investor Protection21 topic
Where does Melinda Majláth work?
Melinda Majláth's main affiliation in the publication record is Obuda University, Hungary.
How many publications and citations does Melinda Majláth have?
OpenAlex counts 40 works and 160 citations for Melinda Majláth, an h-index of 6, ranking #4,414,143 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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