Question 1

What does Michael Bendixen research?

Accepted Answer

Michael Bendixen publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

Question 2

Which keywords describe Michael Bendixen's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Corporate Reputation.

Question 3

Where does Michael Bendixen work?

Accepted Answer

Michael Bendixen's main affiliation in the publication record is Nova Southeastern University, United States.

Question 4

How many publications and citations does Michael Bendixen have?

Accepted Answer

OpenAlex counts 68 works and 1,270 citations for Michael Bendixen, an h-index of 13, ranking #1,615,855 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Michael Bendixen's h-index high?

Accepted Answer

An h-index of 13 is at or above that of 75% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 28%.

Discussion