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Researcher · Nova Southeastern University · United States

Michael Bendixen

Michael Bendixen publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0003-0010-3854 OpenAlex
World rank
#1,615,855
of 7,710,434 ranked researchers
Rank in United States
#502,249
of 1,627,098
Works
68
Citations
1.3k
Citations per work
18.7
h-index
13
i10-index 15Top 28% in Marketing
Michael Bendixen

What does Michael Bendixen research?

Michael Bendixen's work is mostly in Business, Management and Accounting (43%), Social Sciences (11%).

Social Sciences: 37 works · 53.9% of their workBusiness, Management and Accounting: 29 works · 43.1% of their workMarketing: 11 works · 15.5% of their workOrganizational Behavior and Human Resource Management: 7 works · 10.1% of their workStrategy and Management: 5 works · 7.4% of their workManagement of Technology and Innovation: 4 works · 5.4% of their workManagement Information Systems: 3 works · 4.7% of their workSocial Sciences: 7 works · 10.8% of their workSociology and Political Science: 7 works · 10.8% of their workEverything else: 31 works · 46.1% of their workTHEIR WORKMichael Bendixen68works
Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2943.1%
    2. Social Sciences710.8%
  2. Everything else3146.1%
  1. 1Marketing16% of their works
  2. 2Sociology and Political Science11% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Strategy and Management7% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Michael Bendixen's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and Corporate Reputation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Brand Equity162 topics
  2. Brand Trust121 topic
  3. Consumer Behavior121 topic
  4. Electronic Word-of-Mouth101 topic
  5. Social Media101 topic
  6. Customer Satisfaction91 topic
  7. Service Quality91 topic
  8. Corporate Reputation51 topic
  9. Financial Performance51 topic
  10. IMC41 topic
  11. Integrated Marketing Communication41 topic
  12. Offshoring41 topic
  13. Outsourcing41 topic
  14. Agile Manufacturing31 topic
  15. Business Models31 topic
  16. Collaborative Networks31 topic
  17. Digital Transformation31 topic

Where does Michael Bendixen work?

Michael Bendixen's main affiliation in the publication record is Nova Southeastern University, United States.

How many publications and citations does Michael Bendixen have?

OpenAlex counts 68 works and 1,270 citations for Michael Bendixen, an h-index of 13, ranking #1,615,855 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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