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Researcher · National University of Sciences and Technology · Pakistan

Minhas Mahsud

Minhas Mahsud publishes mostly in Control and Systems Engineering, Marketing and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Advanced Control Systems Design.

ORCID 0000-0002-1800-8305 OpenAlex
World rank
#3,704,426
of 7,710,434 ranked researchers
Rank in Pakistan
#13,686
of 32,975
Works
15
Citations
104
Citations per work
6.9
h-index
7
i10-index 5Top 62% in Control and Systems Engineering
Minhas Mahsud

What does Minhas Mahsud research?

Minhas Mahsud's work is mostly in Business, Management and Accounting (21%), Engineering (12%), Social Sciences (9%).

Everything else: 7 works · 46.5% of their workSocial Sciences: 5 works · 30.2% of their workBusiness, Management and Accounting: 3 works · 20.9% of their workMarketing: 2 works · 11.6% of their workOrganizational Behavior and Human Resource Management: 1 works · 9.3% of their workSocial Sciences: 1 works · 9.3% of their workSociology and Political Science: 1 works · 9.3% of their workPhysical Sciences: 3 works · 18.6% of their workEngineering: 2 works · 11.6% of their workControl and Systems Engineering: 2 works · 11.6% of their workPhysics and Astronomy: 1 works · 7.0% of their workStatistical and Nonlinear Physics: 1 works · 7.0% of their workLife Sciences: 1 works · 4.7% of their workBiochemistry, Genetics and Molecular Biology: 1 works · 4.7% of their workMolecular Biology: 1 works · 4.7% of their workTHEIR WORKMinhas Mahsud15works
Life Sciences5%Physical Sciences19%Social Sciences30%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else746.5%
    1. Business, Management and Accounting320.9%
    2. Social Sciences19.3%
    1. Engineering211.6%
    2. Physics and Astronomy17.0%
    1. Biochemistry, Genetics and Molecular Biology14.7%
  1. 1Control and Systems Engineering12% of their works
  2. 2Marketing12% of their works
  3. 3Organizational Behavior and Human Resource Management9% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Statistical and Nonlinear Physics7% of their works
  6. 6Molecular Biology5% of their works

Research topics

Which keywords describe Minhas Mahsud's research?

The keywords of their largest research topics: Consumer Behavior, Social Media, Brand Equity, Brand Trust, Consumer Engagement, Electronic Word-of-Mouth, Environmental Innovation and Fractional Order Control.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior52 topics
  2. Social Media52 topics
  3. Brand Equity31 topic
  4. Brand Trust31 topic
  5. Consumer Engagement31 topic
  6. Electronic Word-of-Mouth31 topic
  7. Environmental Innovation21 topic
  8. Fractional Order Control21 topic
  9. Green Consumption21 topic
  10. Knowledge Sharing21 topic
  11. PID Controller21 topic
  12. Virtual Communities21 topic
  13. DNA Computing11 topic
  14. DNA nanotechnology11 topic
  15. Machine Learning11 topic
  16. Molecular Computation11 topic
  17. Self-Assembly11 topic
  18. Smart Cities11 topic

Where does Minhas Mahsud work?

Minhas Mahsud's main affiliation in the publication record is National University of Sciences and Technology, Pakistan.

How many publications and citations does Minhas Mahsud have?

OpenAlex counts 15 works and 104 citations for Minhas Mahsud, an h-index of 7, ranking #3,704,426 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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