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Researcher · Hansung University · South Korea

Moon‐Kyung Cha

Moon‐Kyung Cha publishes mostly in Marketing, Sociology and Political Science and Cultural Studies, on topics such as Consumer Perception and Purchasing Behavior, Diverse Topics in Contemporary Research and Military Technology and Strategies.

ORCID 0000-0002-1200-6739 OpenAlex
World rank
#3,700,559
of 7,710,434 ranked researchers
Rank in South Korea
#58,651
of 162,609
Works
21
Citations
305
Citations per work
14.5
h-index
5
i10-index 4Top 77% in Marketing
Moon‐Kyung Cha

What does Moon‐Kyung Cha research?

Moon‐Kyung Cha's work is mostly in Social Sciences (21%), Business, Management and Accounting (19%), Decision Sciences (7%).

Social Sciences: 11 works · 52.7% of their workSocial Sciences: 4 works · 21.1% of their workSociology and Political Science: 3 works · 12.3% of their workCultural Studies: 2 works · 8.8% of their workBusiness, Management and Accounting: 4 works · 19.3% of their workMarketing: 4 works · 19.3% of their workDecision Sciences: 1 works · 7.0% of their workInformation Systems and Management: 1 works · 7.0% of their workPsychology: 1 works · 5.3% of their workSocial Psychology: 1 works · 5.3% of their workEverything else: 9 works · 42.0% of their workPhysical Sciences: 1 works · 5.3% of their workEngineering: 1 works · 5.3% of their workAerospace Engineering: 1 works · 5.3% of their workTHEIR WORKMoon‐Kyung Cha21works
Physical Sciences5%Social Sciences53%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences421.1%
    2. Business, Management and Accounting419.3%
    3. Decision Sciences17.0%
    4. Psychology15.3%
  2. Everything else942.0%
    1. Engineering15.3%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Cultural Studies9% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Social Psychology5% of their works
  6. 6Aerospace Engineering5% of their works

Research topics

Which keywords describe Moon‐Kyung Cha's research?

The keywords of their largest research topics: Fashion, Lifestyle, Social Media, Text Mining, Consumer Behavior, Cosmetics, Generation Z and Metaverse.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Fashion102 topics
  2. Lifestyle102 topics
  3. Social Media82 topics
  4. Text Mining72 topics
  5. Consumer Behavior51 topic
  6. Cosmetics51 topic
  7. Generation Z51 topic
  8. Metaverse51 topic
  9. Structural Equation Modeling52 topics
  10. Air Force31 topic
  11. Consumer Engagement31 topic
  12. Culture31 topic
  13. Electronic Word-of-Mouth31 topic
  14. Information Systems31 topic
  15. Islam31 topic
  16. Legal Regulation31 topic
  17. Modernization31 topic
  18. Technology Acceptance Model31 topic
  19. Transport Policy31 topic
  20. Nursing21 topic
  21. Research Trends21 topic

Where does Moon‐Kyung Cha work?

Moon‐Kyung Cha's main affiliation in the publication record is Hansung University, South Korea.

How many publications and citations does Moon‐Kyung Cha have?

OpenAlex counts 21 works and 305 citations for Moon‐Kyung Cha, an h-index of 5, ranking #3,700,559 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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