N.A. Rajagopal
N.A. Rajagopal publishes mostly in Marketing, Strategy and Management and Business and International Management, on topics such as Innovation and Socioeconomic Development, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #887,210 of 1,633,909 ranked researchers
- Rank in Mexico
- #4,359 of 8,743
- Works
- 116
- Citations
- 143
- Citations per work
- 1.2
What does N.A. Rajagopal research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Strategy and Management12% of their works
- 3Business and International Management9% of their works
- 4Sociology and Political Science7% of their works
- 5Management of Technology and Innovation6% of their works
- 6Organizational Behavior and Human Resource Management6% of their works
Research topics
- Innovation and Socioeconomic Development
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Entrepreneurship Studies and Influences
- Service and Product Innovation
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
Which keywords describe N.A. Rajagopal's research?
The keywords of their largest research topics: Customer Experience, Consumer Behavior, Emerging Markets, Frugal Innovation, Impulse Buying, Multichannel Retailing, Brand Equity and Brand Trust.
- Green Consumption
- Value Creation
- Customer Satisfaction
- Opportunity Recognition
- Social Media
- Brand Trust
- Multichannel Retailing
- Frugal Innovation
- Consumer Behavior
- Customer Experience
- Emerging Markets
- Impulse Buying
- Brand Equity
- Electronic Word-of-Mouth
- Entrepreneurial Orientation
- Co-Creation
- Service Quality
- Environmental Innovation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Customer Experience162 topics
- Consumer Behavior142 topics
- Emerging Markets121 topic
- Frugal Innovation121 topic
- Impulse Buying111 topic
- Multichannel Retailing111 topic
- Brand Equity101 topic
- Brand Trust101 topic
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- Entrepreneurial Orientation61 topic
- Opportunity Recognition61 topic
- Co-Creation51 topic
- Customer Satisfaction51 topic
- Service Quality51 topic
- Value Creation51 topic
- Environmental Innovation41 topic
- Green Consumption41 topic
Where does N.A. Rajagopal work?
N.A. Rajagopal's main affiliation in the publication record is Tecnológico de Monterrey, Mexico.
How many publications and citations does N.A. Rajagopal have?
Science Explorer counts 116 works and 143 citations for N.A. Rajagopal, ranking #887,210 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.