Naeem Gul Gilal
Naeem Gul Gilal publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Digital Marketing and Social Media.
- World rank
- #180,726 of 7,710,434 ranked researchers
- Rank in Pakistan
- #493 of 32,975
- Works
- 58
- Citations
- 2.4k
- Citations per work
- 41.0
What does Naeem Gul Gilal research?
Naeem Gul Gilal's work is mostly in Business, Management and Accounting (43%), Psychology (15%), Social Sciences (12%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4069.5%
- Business, Management and Accounting2542.6%
- Psychology914.7%
- Social Sciences712.2%
- Everything else1830.5%
- 1Marketing26% of their works
- 2Sociology and Political Science12% of their works
- 3Social Psychology10% of their works
- 4Strategy and Management8% of their works
- 5Organizational Behavior and Human Resource Management8% of their works
- 6Applied Psychology4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
- Sustainable Supply Chain Management
- Behavioral Health and Interventions
Which keywords describe Naeem Gul Gilal's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Environmental Management, Environmental Innovation, Green Consumption, Electronic Word-of-Mouth and Social Media.
- Work Engagement
- Sustainable Supply Chain Management
- Self-Regulation
- Multichannel Retailing
- Customer Experience
- Social Media
- Green Consumption
- Environmental Management
- Brand Equity
- Consumer Behavior
- Brand Trust
- Environmental Innovation
- Electronic Word-of-Mouth
- Circular Economy
- Customer Satisfaction
- Organizational Behavior
- Service Quality
- Theory of Planned Behaviour
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior352 topics
- Brand Equity241 topic
- Brand Trust241 topic
- Environmental Management172 topics
- Environmental Innovation111 topic
- Green Consumption111 topic
- Electronic Word-of-Mouth101 topic
- Social Media101 topic
- Circular Economy61 topic
- Customer Experience61 topic
- Customer Satisfaction61 topic
- Multichannel Retailing61 topic
- Organizational Behavior61 topic
- Self-Regulation61 topic
- Service Quality61 topic
- Sustainable Supply Chain Management61 topic
- Theory of Planned Behaviour61 topic
- Work Engagement61 topic
Where does Naeem Gul Gilal work?
Naeem Gul Gilal's main affiliation in the publication record is Sukkur IBA University, Pakistan.
How many publications and citations does Naeem Gul Gilal have?
OpenAlex counts 58 works and 2,380 citations for Naeem Gul Gilal, an h-index of 25, ranking #180,726 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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