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Researcher · John Paul II Catholic University of Lublin · Poland

Oleg Gorbaniuk

Oleg Gorbaniuk publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Corporate Identity and Reputation.

ORCID 0000-0001-9830-8537 OpenAlex
World rank
#1,397,086
of 1,633,909 ranked researchers
Rank in Poland
#17,662
of 21,787
Works
26
Citations
21
Citations per work
0.8

What does Oleg Gorbaniuk research?

Marketing: 23.1%Sociology and Political Science: 12.8%Strategy and Management: 7.7%Clinical Psychology: 7.7%other fields: 48.7%23%top field
Marketing23.1%Sociology and Political Science12.8%Strategy and Management7.7%Clinical Psychology7.7%other fields48.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing23% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Strategy and Management8% of their works
  4. 4Clinical Psychology8% of their works
  5. 5Linguistics and Language5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Oleg Gorbaniuk's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, IMC, Integrated Marketing Communication, Brand Community, Brand Trust, Emotion and Anthropology.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Equity82 topics
  2. Consumer Behavior52 topics
  3. IMC51 topic
  4. Integrated Marketing Communication51 topic
  5. Brand Community31 topic
  6. Brand Trust31 topic
  7. Emotion32 topics
  8. Anthropology21 topic
  9. Corporate Reputation21 topic
  10. Cultural Psychology21 topic
  11. Culture21 topic
  12. Development21 topic
  13. Financial Performance21 topic
  14. Human Aging21 topic
  15. Language21 topic
  16. Social Science21 topic
  17. Values21 topic
  18. Disgust11 topic
  19. Moral Judgment11 topic

Where does Oleg Gorbaniuk work?

Oleg Gorbaniuk's main affiliation in the publication record is John Paul II Catholic University of Lublin, Poland.

How many publications and citations does Oleg Gorbaniuk have?

Science Explorer counts 26 works and 21 citations for Oleg Gorbaniuk, ranking #1,397,086 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.