Patricia Martínez
Patricia Martínez publishes mostly in Marketing, Sociology and Political Science and Geophysics, on topics such as Digital Marketing and Social Media, Environmental Sustainability in Business and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #318,513 of 1,633,909 ranked researchers
- Rank in Spain
- #7,616 of 45,870
- Works
- 17
- Citations
- 199
- Citations per work
- 11.7
What does Patricia Martínez research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing25% of their works
- 2Sociology and Political Science15% of their works
- 3Geophysics10% of their works
- 4Organizational Behavior and Human Resource Management10% of their works
- 5Communication5% of their works
- 6Artificial Intelligence5% of their works
Research topics
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Geochemistry and Geologic Mapping
- E-Learning and Knowledge Management
- Information Architecture and Usability
- Geological and Geochemical Analysis
Which keywords describe Patricia Martínez's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Digital Marketing and Environmental Innovation.
- Mineral Prospectivity
- Knowledge Mapping
- Information Architecture
- E-Learning
- Knowledge Management
- Environmental Innovation
- Customer Satisfaction
- Brand Equity
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Trust
- Digital Marketing
- Green Consumption
- Service Quality
- Geochronology
- Innovation
- Machine Learning
- Zircon
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior42 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Customer Satisfaction21 topic
- Digital Marketing22 topics
- Environmental Innovation21 topic
- Green Consumption21 topic
- Knowledge Management22 topics
- Service Quality21 topic
- E-Learning11 topic
- Geochronology11 topic
- Information Architecture11 topic
- Innovation11 topic
- Knowledge Mapping11 topic
- Machine Learning11 topic
- Mineral Prospectivity11 topic
- Zircon11 topic
Where does Patricia Martínez work?
Patricia Martínez's main affiliation in the publication record is Universidad de Cantabria, Spain.
How many publications and citations does Patricia Martínez have?
Science Explorer counts 17 works and 199 citations for Patricia Martínez, ranking #318,513 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Patricia Martínez
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