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Paula Rodrigues

Paula Rodrigues publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and AI in Service Interactions.

World rank
#1,546,172
of 1,633,909 ranked researchers
Rank in Portugal
#8,608
of 9,113
Works
16
Citations
10
Citations per work
0.6

What does Paula Rodrigues research?

Marketing: 42.9%Sociology and Political Science: 14.3%Information Systems and Management: 14.3%Demography: 7.1%other fields: 21.4%43%top field
Marketing42.9%Sociology and Political Science14.3%Information Systems and Management14.3%Demography7.1%other fields21.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing43% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Information Systems and Management14% of their works
  4. 4Demography7% of their works
  5. 5Gender Studies7% of their works
  6. 6Artificial Intelligence7% of their works

Research topics

Which keywords describe Paula Rodrigues's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Experience, Impulse Buying, Multichannel Retailing, Advertising, Artificial Intelligence and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust41 topic
  2. Consumer Behavior41 topic
  3. Customer Experience32 topics
  4. Impulse Buying21 topic
  5. Multichannel Retailing21 topic
  6. Advertising11 topic
  7. Artificial Intelligence11 topic
  8. Gender Roles11 topic
  9. Information Systems11 topic
  10. Lean Manufacturing11 topic
  11. Organizational Management11 topic
  12. Research Methods11 topic
  13. Service Robots11 topic
  14. Spiritual Leadership11 topic
  15. Supply Chain Management11 topic
  16. Technology Acceptance Model11 topic
  17. Workplace Spirituality11 topic

Where does Paula Rodrigues work?

Paula Rodrigues's main affiliation in the publication record is Lusíada University of Porto, Portugal.

How many publications and citations does Paula Rodrigues have?

Science Explorer counts 16 works and 10 citations for Paula Rodrigues, ranking #1,546,172 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Paula Rodrigues

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