Researcher · Universidade Nova de Lisboa · Portugal
Paulo Rita
Paulo Rita publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty.
- World rank
- #51,316 of 7,710,434 ranked researchers
- Rank in Portugal
- #64 of 41,760
- Works
- 251
- Citations
- 9k
- Citations per work
- 35.7
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