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Researcher · Universidade Nova de Lisboa · Portugal

Paulo Rita

Paulo Rita publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty.

ORCID 0000-0001-6050-9958 OpenAlex
World rank
#51,316
of 7,710,434 ranked researchers
Rank in Portugal
#64
of 41,760
Works
251
Citations
9k
Citations per work
35.7
h-index
45
i10-index 100Top 0.6% in Sociology and Political Science
Paulo Rita

What does Paulo Rita research?

Paulo Rita's work is mostly in Social Sciences (29%), Business, Management and Accounting (28%), Decision Sciences (12%).

Social Sciences: 174 works · 69.3% of their workSocial Sciences: 74 works · 29.4% of their workSociology and Political Science: 74 works · 29.4% of their workBusiness, Management and Accounting: 70 works · 28.0% of their workMarketing: 37 works · 14.9% of their workOrganizational Behavior and Human Resource Management: 21 works · 8.3% of their workStrategy and Management: 12 works · 4.8% of their workDecision Sciences: 30 works · 11.9% of their workInformation Systems and Management: 30 works · 11.9% of their workEverything else: 68 works · 27.1% of their workPhysical Sciences: 9 works · 3.6% of their workComputer Science: 9 works · 3.6% of their workArtificial Intelligence: 9 works · 3.6% of their workTHEIR WORKPaulo Rita251works
Physical Sciences4%Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences7429.4%
    2. Business, Management and Accounting7028.0%
    3. Decision Sciences3011.9%
  2. Everything else6827.1%
    1. Computer Science93.6%
  1. 1Sociology and Political Science29% of their works
  2. 2Marketing15% of their works
  3. 3Information Systems and Management12% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Strategy and Management5% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Paulo Rita's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, COVID-19 Impact, Customer Satisfaction, Service Quality and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth1161 topic
  2. Social Media1161 topic
  3. Information Systems651 topic
  4. Technology Acceptance Model651 topic
  5. COVID-19 Impact602 topics
  6. Customer Satisfaction501 topic
  7. Service Quality501 topic
  8. Destination Image451 topic
  9. Tourist Satisfaction451 topic
  10. Brand Trust381 topic
  11. Consumer Behavior381 topic
  12. Cruise Tourism151 topic
  13. Customer Experience151 topic
  14. Environmental Impact151 topic
  15. Multichannel Retailing151 topic
  16. Business Networks121 topic
  17. Coopetition121 topic

Where does Paulo Rita work?

Paulo Rita's main affiliation in the publication record is Universidade Nova de Lisboa, Portugal.

How many publications and citations does Paulo Rita have?

OpenAlex counts 251 works and 8,968 citations for Paulo Rita, an h-index of 45, ranking #51,316 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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