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Researcher · Universidade Nova de Lisboa · Portugal

Paulo Rita

Paulo Rita publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0001-6050-9958 OpenAlex
World rank
#161,716
of 1,633,909 ranked researchers
Rank in Portugal
#425
of 9,113
Works
72
Citations
357
Citations per work
5.0

What does Paulo Rita research?

Sociology and Political Science: 28.4%Information Systems and Management: 14.8%Marketing: 8.6%Organizational Behavior and Human Resource Management: 8.6%other fields: 39.6%28%top field
Sociology and Political Science28.4%Information Systems and Management14.8%Marketing8.6%Organizational Behavior and Human Resource Management8.6%other fields39.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science28% of their works
  2. 2Information Systems and Management15% of their works
  3. 3Marketing9% of their works
  4. 4Organizational Behavior and Human Resource Management9% of their works
  5. 5Artificial Intelligence6% of their works
  6. 6Transportation5% of their works

Research topics

Which keywords describe Paulo Rita's research?

The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, Consumer Engagement, COVID-19 Impact, Electronic Word-of-Mouth, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Social Media122 topics
  2. Information Systems111 topic
  3. Technology Acceptance Model111 topic
  4. COVID-19 Impact102 topics
  5. Consumer Engagement101 topic
  6. Electronic Word-of-Mouth101 topic
  7. Customer Satisfaction71 topic
  8. Service Quality71 topic
  9. Destination Image61 topic
  10. Tourist Satisfaction61 topic
  11. Cruise Tourism41 topic
  12. Environmental Impact41 topic
  13. Churn Prediction21 topic
  14. Customer Equity21 topic
  15. Customer Experience21 topic
  16. Knowledge Sharing21 topic
  17. Multichannel Retailing21 topic
  18. Virtual Communities21 topic

Where does Paulo Rita work?

Paulo Rita's main affiliation in the publication record is Universidade Nova de Lisboa, Portugal.

How many publications and citations does Paulo Rita have?

Science Explorer counts 72 works and 357 citations for Paulo Rita, ranking #161,716 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.