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Researcher · Institutes for Journalism and Natural Resources · United States

Peter Mouncey

Peter Mouncey publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Big Data and Business Intelligence and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8192-7427 OpenAlex
World rank
#5,144,555
of 7,710,434 ranked researchers
Rank in United States
#1,324,467
of 1,627,098
Works
115
Citations
98
Citations per work
0.9
h-index
5
i10-index 1Top 77% in Marketing
Peter Mouncey

What does Peter Mouncey research?

Peter Mouncey's work is mostly in Business, Management and Accounting (39%), Social Sciences (12%), Decision Sciences (7%).

Social Sciences: 67 works · 57.9% of their workBusiness, Management and Accounting: 45 works · 39.0% of their workMarketing: 18 works · 15.6% of their workOrganizational Behavior and Human Resource Management: 10 works · 8.9% of their workStrategy and Management: 9 works · 7.8% of their workManagement Information Systems: 8 works · 6.7% of their workSocial Sciences: 14 works · 12.2% of their workSociology and Political Science: 14 works · 12.2% of their workDecision Sciences: 8 works · 6.7% of their workManagement Science and Operations Research: 8 works · 6.7% of their workEverything else: 48 works · 42.1% of their workTHEIR WORKPeter Mouncey115works
Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4539.0%
    2. Social Sciences1412.2%
    3. Decision Sciences86.7%
  2. Everything else4842.1%
  1. 1Marketing16% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Organizational Behavior and Human Resource Management9% of their works
  4. 4Strategy and Management8% of their works
  5. 5Management Science and Operations Research7% of their works
  6. 6Management Information Systems7% of their works

Research topics

Which keywords describe Peter Mouncey's research?

The keywords of their largest research topics: Brand Equity, Customer Satisfaction, Service Quality, Analytics, Big Data, Brand Trust, Consumer Behavior and IMC.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Brand Equity72 topics
  2. Customer Satisfaction61 topic
  3. Service Quality61 topic
  4. Analytics51 topic
  5. Big Data51 topic
  6. Brand Trust41 topic
  7. Consumer Behavior41 topic
  8. IMC31 topic
  9. Integrated Marketing Communication31 topic
  10. Platform Competition31 topic
  11. Two-Sided Markets31 topic
  12. Churn Prediction21 topic
  13. Concept Mapping21 topic
  14. Customer Equity21 topic
  15. Customer Experience21 topic
  16. Multichannel Retailing21 topic
  17. Theory-Based Evaluation21 topic

Where does Peter Mouncey work?

Peter Mouncey's main affiliation in the publication record is Institutes for Journalism and Natural Resources, United States.

How many publications and citations does Peter Mouncey have?

OpenAlex counts 115 works and 98 citations for Peter Mouncey, an h-index of 5, ranking #5,144,555 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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