Philip J. Kitchen
Philip J. Kitchen publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Marketing and Advertising Strategies, Corporate Identity and Reputation and Management and Marketing Education.
- World rank
- #144,665 of 1,633,909 ranked researchers
- Rank in France
- #7,535 of 96,116
- Works
- 52
- Citations
- 243
- Citations per work
- 4.7
What does Philip J. Kitchen research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing33% of their works
- 2Strategy and Management17% of their works
- 3Sociology and Political Science11% of their works
- 4Management of Technology and Innovation8% of their works
- 5Political Science and International Relations6% of their works
- 6Organizational Behavior and Human Resource Management3% of their works
Research topics
- Marketing and Advertising Strategies
- Corporate Identity and Reputation
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Intellectual Property Rights and Media
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Which keywords describe Philip J. Kitchen's research?
The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Consumer Behavior, Corporate Reputation, Financial Performance, Brand Community and Brand Trust.
- Multichannel Retailing
- Environmental Innovation
- Media Regulation
- Social Media
- Marketing Education
- Brand Trust
- Financial Performance
- Consumer Behavior
- IMC
- Brand Equity
- Integrated Marketing Communication
- Corporate Reputation
- Brand Community
- Experiential Learning
- Electronic Word-of-Mouth
- Intellectual Property
- Customer Experience
- Green Consumption
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Equity172 topics
- IMC121 topic
- Integrated Marketing Communication121 topic
- Consumer Behavior72 topics
- Corporate Reputation61 topic
- Financial Performance61 topic
- Brand Community51 topic
- Brand Trust51 topic
- Experiential Learning51 topic
- Marketing Education51 topic
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Intellectual Property31 topic
- Media Regulation31 topic
- Customer Experience21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Multichannel Retailing21 topic
Where does Philip J. Kitchen work?
Philip J. Kitchen's main affiliation in the publication record is École Supérieure de Commerce de Rennes, France.
How many publications and citations does Philip J. Kitchen have?
Science Explorer counts 52 works and 243 citations for Philip J. Kitchen, ranking #144,665 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.