Philippe Malaval
Philippe Malaval publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Management, Economics, and Public Policy, Marketing and Advertising Strategies and Corporate Governance and Management.
- World rank
- #4,646,946 of 7,710,434 ranked researchers
- Rank in France
- #195,713 of 324,115
- Works
- 64
- Citations
- 146
- Citations per work
- 2.3
What does Philippe Malaval research?
Philippe Malaval's work is mostly in Business, Management and Accounting (64%), Social Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4570.8%
- Everything else1929.2%
- 1Marketing28% of their works
- 2Strategy and Management14% of their works
- 3Management of Technology and Innovation9% of their works
- 4Sociology and Political Science7% of their works
- 5Management Information Systems6% of their works
- 6Organizational Behavior and Human Resource Management6% of their works
Research topics
- Management, Economics, and Public Policy
- Marketing and Advertising Strategies
- Corporate Governance and Management
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Innovation in Industries
- Business Strategy and Innovation
- Consumer Retail Behavior Studies
Which keywords describe Philippe Malaval's research?
The keywords of their largest research topics: Brand Equity, Market Orientation, Strategic Marketing, Sustainable Development, Corporate Responsibility, Global Networks, Customer Experience and IMC.
- Impulse Buying
- Coopetition
- Business Models
- Customer Satisfaction
- Brand Trust
- Integrated Marketing Communication
- IMC
- Global Networks
- Sustainable Development
- Market Orientation
- Brand Equity
- Strategic Marketing
- Corporate Responsibility
- Customer Experience
- Information Technology
- Value Chains
- Consumer Behavior
- Service Quality
- Business Networks
- Digital Transformation
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 21 words, with their numbers
- Brand Equity273 topics
- Market Orientation202 topics
- Strategic Marketing202 topics
- Sustainable Development182 topics
- Corporate Responsibility121 topic
- Global Networks121 topic
- Customer Experience112 topics
- IMC81 topic
- Information Technology81 topic
- Integrated Marketing Communication81 topic
- Value Chains81 topic
- Brand Trust71 topic
- Consumer Behavior71 topic
- Customer Satisfaction71 topic
- Service Quality71 topic
- Business Models61 topic
- Business Networks61 topic
- Coopetition61 topic
- Digital Transformation61 topic
- Impulse Buying51 topic
- Multichannel Retailing51 topic
Where does Philippe Malaval work?
Philippe Malaval's main affiliation in the publication record is TBS Education, France.
How many publications and citations does Philippe Malaval have?
OpenAlex counts 64 works and 146 citations for Philippe Malaval, an h-index of 6, ranking #4,646,946 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
Ask a question or share a note about Philippe Malaval. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.