Pierre Berthon
Pierre Berthon publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #64,658 of 1,633,909 ranked researchers
- Rank in United States
- #29,304 of 358,040
- Works
- 55
- Citations
- 531
- Citations per work
- 9.7
What does Pierre Berthon research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science14% of their works
- 2Marketing12% of their works
- 3Strategy and Management10% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Communication6% of their works
- 6Computer Science Applications4% of their works
Research topics
Which keywords describe Pierre Berthon's research?
The keywords of their largest research topics: Social Media, User-Generated Content, Consumer Engagement, Electronic Word-of-Mouth, Social Capital, Brand Trust, Consumer Behavior and Customer Satisfaction.
- Opportunity Recognition
- Entrepreneurial Orientation
- Innovation
- Emerging Markets
- Service Quality
- Customer Satisfaction
- Brand Trust
- Electronic Word-of-Mouth
- User-Generated Content
- Social Media
- Consumer Engagement
- Social Capital
- Consumer Behavior
- Knowledge Sharing
- Virtual Communities
- Frugal Innovation
- Open Source Software
- Lean Manufacturing
- Supply Chain Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media112 topics
- User-Generated Content102 topics
- Consumer Engagement71 topic
- Electronic Word-of-Mouth71 topic
- Social Capital62 topics
- Brand Trust51 topic
- Consumer Behavior51 topic
- Customer Satisfaction41 topic
- Knowledge Sharing41 topic
- Service Quality41 topic
- Virtual Communities41 topic
- Emerging Markets31 topic
- Frugal Innovation31 topic
- Innovation31 topic
- Open Source Software31 topic
- Entrepreneurial Orientation21 topic
- Lean Manufacturing21 topic
- Opportunity Recognition21 topic
- Supply Chain Management21 topic
Where does Pierre Berthon work?
Pierre Berthon's main affiliation in the publication record is Bentley University, United States.
How many publications and citations does Pierre Berthon have?
Science Explorer counts 55 works and 531 citations for Pierre Berthon, ranking #64,658 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.