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Researcher · Siam University · Thailand

Prin Laksitamas

Prin Laksitamas publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Environmental Sustainability in Business and Marketing and Advertising Strategies.

ORCID 0000-0002-7789-5362 OpenAlex
World rank
#5,666,728
of 7,710,434 ranked researchers
Rank in Thailand
#16,708
of 23,698
Works
18
Citations
26
Citations per work
1.4
h-index
2
i10-index 1Top 85% in Sociology and Political Science
Prin Laksitamas

What does Prin Laksitamas research?

Prin Laksitamas's work is mostly in Business, Management and Accounting (38%), Social Sciences (30%), Decision Sciences (8%).

Social Sciences: 14 works · 75.6% of their workBusiness, Management and Accounting: 7 works · 37.8% of their workMarketing: 4 works · 21.6% of their workStrategy and Management: 2 works · 10.8% of their workTourism, Leisure and Hospitality Management: 1 works · 5.4% of their workSocial Sciences: 5 works · 29.7% of their workSociology and Political Science: 5 works · 29.7% of their workDecision Sciences: 1 works · 8.1% of their workInformation Systems and Management: 1 works · 8.1% of their workEverything else: 3 works · 19.0% of their workLife Sciences: 1 works · 5.4% of their workAgricultural and Biological Sciences: 1 works · 5.4% of their workFood Science: 1 works · 5.4% of their workTHEIR WORKPrin Laksitamas18works
Life Sciences5%Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting737.8%
    2. Social Sciences529.7%
    3. Decision Sciences18.1%
  2. Everything else319.0%
    1. Agricultural and Biological Sciences15.4%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing22% of their works
  3. 3Strategy and Management11% of their works
  4. 4Information Systems and Management8% of their works
  5. 5Food Science5% of their works
  6. 6Tourism, Leisure and Hospitality Management5% of their works

Research topics

Which keywords describe Prin Laksitamas's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Consumer Behavior, Sustainability, Environmental Innovation, Green Consumption and IMC.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media82 topics
  2. Consumer Engagement61 topic
  3. Electronic Word-of-Mouth61 topic
  4. Consumer Behavior52 topics
  5. Sustainability42 topics
  6. Environmental Innovation31 topic
  7. Green Consumption31 topic
  8. IMC31 topic
  9. Integrated Marketing Communication31 topic
  10. Addiction21 topic
  11. Destination Image21 topic
  12. Food Tourism21 topic
  13. Gastronomy21 topic
  14. Information Systems21 topic
  15. Technology Acceptance Model21 topic
  16. Tourist Satisfaction21 topic
  17. Well-being21 topic
  18. Wine Choice21 topic
  19. Wine Tourism21 topic

Where does Prin Laksitamas work?

Prin Laksitamas's main affiliation in the publication record is Siam University, Thailand.

How many publications and citations does Prin Laksitamas have?

OpenAlex counts 18 works and 26 citations for Prin Laksitamas, an h-index of 2, ranking #5,666,728 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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