R. K. Srivastava
R. K. Srivastava publishes mostly in Marketing, Cardiology and Cardiovascular Medicine and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.
- World rank
- #1,491,063 of 1,633,909 ranked researchers
- Rank in India
- #36,737 of 44,512
- Works
- 16
- Citations
- 26
- Citations per work
- 1.6
What does R. K. Srivastava research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Cardiology and Cardiovascular Medicine11% of their works
- 3Sociology and Political Science7% of their works
- 4Pathology and Forensic Medicine4% of their works
- 5Genetics4% of their works
- 6Oral Surgery4% of their works
Research topics
Which keywords describe R. K. Srivastava's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Marketing Strategies, Multichannel Retailing, Retail Economics and Anesthesia.
- Sedation
- Oral Mucosal Disorders
- Keratocystic Odontogenic Tumor
- Genomic Rearrangement
- Anesthesia
- Multichannel Retailing
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Marketing Strategies
- Retail Economics
- Drug-Induced
- Gingival Overgrowth
- Odontogenic Tumors
- Potentially Malignant Disorders
- Skin Diseases
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior52 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Customer Experience21 topic
- Marketing Strategies21 topic
- Multichannel Retailing21 topic
- Retail Economics21 topic
- Anesthesia11 topic
- Drug-Induced11 topic
- Genomic Rearrangement11 topic
- Gingival Overgrowth11 topic
- Keratocystic Odontogenic Tumor11 topic
- Odontogenic Tumors11 topic
- Oral Mucosal Disorders11 topic
- Potentially Malignant Disorders11 topic
- Sedation11 topic
- Skin Diseases11 topic
Where does R. K. Srivastava work?
R. K. Srivastava's main affiliation in the publication record is University of Mumbai, India.
How many publications and citations does R. K. Srivastava have?
Science Explorer counts 16 works and 26 citations for R. K. Srivastava, ranking #1,491,063 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named R. K. Srivastava
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