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Researcher · University of Mumbai · India

R. K. Srivastava

R. K. Srivastava publishes mostly in Marketing, Cardiology and Cardiovascular Medicine and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.

World rank
#1,491,063
of 1,633,909 ranked researchers
Rank in India
#36,737
of 44,512
Works
16
Citations
26
Citations per work
1.6

What does R. K. Srivastava research?

Marketing: 29.6%Cardiology and Cardiovascular Medicine: 11.1%Sociology and Political Science: 7.4%Pathology and Forensic Medicine: 3.7%other fields: 48.2%30%top field
Marketing29.6%Cardiology and Cardiovascular Medicine11.1%Sociology and Political Science7.4%Pathology and Forensic Medicine3.7%other fields48.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing30% of their works
  2. 2Cardiology and Cardiovascular Medicine11% of their works
  3. 3Sociology and Political Science7% of their works
  4. 4Pathology and Forensic Medicine4% of their works
  5. 5Genetics4% of their works
  6. 6Oral Surgery4% of their works

Research topics

Which keywords describe R. K. Srivastava's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Marketing Strategies, Multichannel Retailing, Retail Economics and Anesthesia.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior52 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Customer Experience21 topic
  5. Marketing Strategies21 topic
  6. Multichannel Retailing21 topic
  7. Retail Economics21 topic
  8. Anesthesia11 topic
  9. Drug-Induced11 topic
  10. Genomic Rearrangement11 topic
  11. Gingival Overgrowth11 topic
  12. Keratocystic Odontogenic Tumor11 topic
  13. Odontogenic Tumors11 topic
  14. Oral Mucosal Disorders11 topic
  15. Potentially Malignant Disorders11 topic
  16. Sedation11 topic
  17. Skin Diseases11 topic

Where does R. K. Srivastava work?

R. K. Srivastava's main affiliation in the publication record is University of Mumbai, India.

How many publications and citations does R. K. Srivastava have?

Science Explorer counts 16 works and 26 citations for R. K. Srivastava, ranking #1,491,063 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named R. K. Srivastava

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