Radovan Bačík
Radovan Bačík publishes mostly in Marketing, Sociology and Political Science and Education, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.
- World rank
- #1,268,227 of 1,633,909 ranked researchers
- Rank in Slovakia
- #1,429 of 2,360
- Works
- 16
- Citations
- 26
- Citations per work
- 1.6
What does Radovan Bačík research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Sociology and Political Science15% of their works
- 3Education10% of their works
- 4Artificial Intelligence5% of their works
- 5Information Systems and Management5% of their works
- 6Strategy and Management5% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Education, Psychology, and Social Research
- Organizational and Employee Performance
- Financial Distress and Bankruptcy Prediction
- E-commerce and Technology Innovations
- Consumer Retail Behavior Studies
Which keywords describe Radovan Bačík's research?
The keywords of their largest research topics: Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Educational Methods, IMC and Integrated Marketing Communication.
- Multichannel Retailing
- Healthcare
- Cross-Border E-Commerce
- Bankruptcy Prediction
- Pedagogical Research
- Integrated Marketing Communication
- Educational Methods
- Brand Trust
- Electronic Word-of-Mouth
- Brand Equity
- Social Media
- Consumer Behavior
- IMC
- Machine Learning
- Risk Assessment
- Credit Scoring
- Customer Experience
- Logistics
- Smart Cities
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity42 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Educational Methods21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Machine Learning22 topics
- Pedagogical Research21 topic
- Risk Assessment22 topics
- Bankruptcy Prediction11 topic
- Credit Scoring11 topic
- Cross-Border E-Commerce11 topic
- Customer Experience11 topic
- Healthcare11 topic
- Logistics11 topic
- Multichannel Retailing11 topic
- Smart Cities11 topic
Where does Radovan Bačík work?
Radovan Bačík's main affiliation in the publication record is University of Prešov, Slovakia.
How many publications and citations does Radovan Bačík have?
Science Explorer counts 16 works and 26 citations for Radovan Bačík, ranking #1,268,227 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.