Rafia Gulzar
Rafia Gulzar publishes mostly in Sociology and Political Science, Marketing and Accounting, on topics such as Islamic Finance and Banking Studies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #2,362,025 of 7,710,434 ranked researchers
- Rank in Saudi Arabia
- #10,084 of 25,688
- Works
- 17
- Citations
- 362
- Citations per work
- 21.3
What does Rafia Gulzar research?
Rafia Gulzar's work is mostly in Business, Management and Accounting (44%), Social Sciences (20%), Economics, Econometrics and Finance (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1269.6%
- Everything else530.4%
- 1Sociology and Political Science20% of their works
- 2Marketing17% of their works
- 3Accounting11% of their works
- 4Strategy and Management9% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Economics and Econometrics6% of their works
Research topics
- Islamic Finance and Banking Studies
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Corporate Social Responsibility Reporting
- Organizational and Employee Performance
- Occupational Health and Safety Research
- Customer Service Quality and Loyalty
Which keywords describe Rafia Gulzar's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Electronic Word-of-Mouth, Finance, Islamic Banking and Social Media.
- Smart Cities
- Safety Culture
- Occupational Safety
- Green Consumption
- Environmental Innovation
- Social Media
- Finance
- Customer Satisfaction
- Brand Equity
- Consumer Behavior
- Brand Trust
- Electronic Word-of-Mouth
- Islamic Banking
- Corporate Social Responsibility
- Financial Performance
- Machine Learning
- Perceived Value
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior72 topics
- Brand Equity41 topic
- Brand Trust41 topic
- Customer Satisfaction42 topics
- Electronic Word-of-Mouth41 topic
- Finance41 topic
- Islamic Banking41 topic
- Social Media41 topic
- Corporate Social Responsibility31 topic
- Environmental Innovation31 topic
- Financial Performance31 topic
- Green Consumption31 topic
- Machine Learning21 topic
- Occupational Safety21 topic
- Perceived Value21 topic
- Safety Culture21 topic
- Service Quality21 topic
- Smart Cities21 topic
Where does Rafia Gulzar work?
Rafia Gulzar's main affiliation in the publication record is Dar Al Uloom University, Saudi Arabia.
How many publications and citations does Rafia Gulzar have?
OpenAlex counts 17 works and 362 citations for Rafia Gulzar, an h-index of 7, ranking #2,362,025 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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