Rajesh Iyer
Rajesh Iyer publishes mostly in Marketing, Information Systems and Management and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Fashion and Cultural Textiles and Innovation and Socioeconomic Development.
- World rank
- #562,557 of 1,633,909 ranked researchers
- Rank in United States
- #180,825 of 358,040
- Works
- 18
- Citations
- 76
- Citations per work
- 4.2
What does Rajesh Iyer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing38% of their works
- 2Information Systems and Management6% of their works
- 3Management of Technology and Innovation6% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Gender Studies6% of their works
- 6Education6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Fashion and Cultural Textiles
- Innovation and Socioeconomic Development
- Management and Marketing Education
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Corporate Social Responsibility Reporting
Which keywords describe Rajesh Iyer's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Sustainability, Clothing, Corporate Social Responsibility and Customer Satisfaction.
- Marketing Education
- IMC
- Frugal Innovation
- Fashion
- Environmental Innovation
- Customer Satisfaction
- Clothing
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Sustainability
- Corporate Social Responsibility
- Emerging Markets
- Experiential Learning
- Financial Performance
- Green Consumption
- Integrated Marketing Communication
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity52 topics
- Consumer Behavior52 topics
- Brand Community41 topic
- Brand Trust41 topic
- Sustainability22 topics
- Clothing11 topic
- Corporate Social Responsibility11 topic
- Customer Satisfaction11 topic
- Emerging Markets11 topic
- Environmental Innovation11 topic
- Experiential Learning11 topic
- Fashion11 topic
- Financial Performance11 topic
- Frugal Innovation11 topic
- Green Consumption11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Marketing Education11 topic
- Service Quality11 topic
Where does Rajesh Iyer work?
Rajesh Iyer's main affiliation in the publication record is Bradley University, United States.
How many publications and citations does Rajesh Iyer have?
Science Explorer counts 18 works and 76 citations for Rajesh Iyer, ranking #562,557 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.