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Researcher · Bradley University · United States

Rajesh Iyer

Rajesh Iyer publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

ORCID 0000-0001-5021-9447 OpenAlex
World rank
#248,786
of 7,710,434 ranked researchers
Rank in United States
#91,423
of 1,627,098
Works
101
Citations
2.8k
Citations per work
28.1
h-index
28
i10-index 52Top 5.7% in Marketing
Rajesh Iyer

What does Rajesh Iyer research?

Rajesh Iyer's work is mostly in Business, Management and Accounting (35%), Social Sciences (13%), Decision Sciences (8%).

Social Sciences: 65 works · 64.5% of their workBusiness, Management and Accounting: 35 works · 34.7% of their workMarketing: 27 works · 26.7% of their workOrganizational Behavior and Human Resource Management: 8 works · 8.0% of their workSocial Sciences: 14 works · 13.4% of their workSociology and Political Science: 11 works · 10.7% of their workSafety Research: 3 works · 2.7% of their workDecision Sciences: 8 works · 8.4% of their workInformation Systems and Management: 8 works · 8.4% of their workPsychology: 8 works · 8.0% of their workSocial Psychology: 8 works · 8.0% of their workEverything else: 36 works · 35.5% of their workTHEIR WORKRajesh Iyer101works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3534.7%
    2. Social Sciences1413.4%
    3. Decision Sciences88.4%
    4. Psychology88.0%
  2. Everything else3635.5%
  1. 1Marketing27% of their works
  2. 2Sociology and Political Science11% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Social Psychology8% of their works
  5. 5Organizational Behavior and Human Resource Management8% of their works
  6. 6Safety Research3% of their works

Research topics

Which keywords describe Rajesh Iyer's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Customer Satisfaction, Service Quality and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior412 topics
  2. Brand Equity331 topic
  3. Brand Trust331 topic
  4. Customer Experience161 topic
  5. Multichannel Retailing161 topic
  6. Customer Satisfaction141 topic
  7. Service Quality141 topic
  8. Electronic Word-of-Mouth121 topic
  9. Social Media121 topic
  10. Ethical Decision Making111 topic
  11. Moral Identity111 topic
  12. Information Systems101 topic
  13. Technology Acceptance Model101 topic
  14. Environmental Innovation81 topic
  15. Green Consumption81 topic
  16. Academic Dishonesty71 topic
  17. Plagiarism71 topic

Where does Rajesh Iyer work?

Rajesh Iyer's main affiliation in the publication record is Bradley University, United States.

How many publications and citations does Rajesh Iyer have?

OpenAlex counts 101 works and 2,834 citations for Rajesh Iyer, an h-index of 28, ranking #248,786 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Rajesh Iyer

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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