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Researcher · Tilburg University · Netherlands

Rik Pieters

Rik Pieters publishes mostly in Marketing, Social Psychology and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Decision-Making and Behavioral Economics and Behavioral Health and Interventions.

OpenAlex
World rank
#45,225
of 1,633,909 ranked researchers
Rank in Netherlands
#955
of 23,481
Works
57
Citations
746
Citations per work
13.1

What does Rik Pieters research?

Marketing: 19.7%Social Psychology: 15.5%Sociology and Political Science: 12.7%Applied Psychology: 7.0%other fields: 45.1%20%top field
Marketing19.7%Social Psychology15.5%Sociology and Political Science12.7%Applied Psychology7.0%other fields45.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing20% of their works
  2. 2Social Psychology16% of their works
  3. 3Sociology and Political Science13% of their works
  4. 4Applied Psychology7% of their works
  5. 5Organizational Behavior and Human Resource Management6% of their works
  6. 6Strategy and Management6% of their works

Research topics

Which keywords describe Rik Pieters's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Service Quality, Decision Making, Risk Aversion, Self-Regulation and Theory of Planned Behaviour.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior112 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Service Quality62 topics
  5. Decision Making41 topic
  6. Risk Aversion41 topic
  7. Self-Regulation41 topic
  8. Theory of Planned Behaviour41 topic
  9. Customer Satisfaction31 topic
  10. Economic Experiments31 topic
  11. Guilt31 topic
  12. Obedience31 topic
  13. Perceived Value31 topic
  14. Shame31 topic
  15. Social Norms31 topic
  16. Social Preferences31 topic
  17. Wine Choice31 topic
  18. Wine Tourism31 topic

Where does Rik Pieters work?

Rik Pieters's main affiliation in the publication record is Tilburg University, Netherlands.

How many publications and citations does Rik Pieters have?

Science Explorer counts 57 works and 746 citations for Rik Pieters, ranking #45,225 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.