Robert A. Peterson
Robert A. Peterson publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Customer Service Quality and Loyalty.
- World rank
- #7,945 of 1,633,909 ranked researchers
- Rank in United States
- #3,829 of 358,040
- Works
- 58
- Citations
- 1k
- Citations per work
- 17.2
What does Robert A. Peterson research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science9% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Management of Technology and Innovation7% of their works
- 5Management Science and Operations Research7% of their works
- 6Communication4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Digital Innovation in Industries
- Management and Marketing Education
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Job Satisfaction and Organizational Behavior
Which keywords describe Robert A. Peterson's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, E-commerce, Customer Experience, Customer Satisfaction and Marketing Strategies.
- Work Engagement
- Multichannel Retailing
- Integrated Marketing Communication
- IMC
- Digital Transformation
- Service Quality
- Marketing Strategies
- Customer Experience
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- E-commerce
- Customer Satisfaction
- Retail Economics
- Business Models
- Experiential Learning
- Impulse Buying
- Marketing Education
- Organizational Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior82 topics
- Brand Equity72 topics
- Brand Community51 topic
- Brand Trust51 topic
- E-commerce52 topics
- Customer Experience42 topics
- Customer Satisfaction31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Service Quality31 topic
- Business Models21 topic
- Digital Transformation21 topic
- Experiential Learning21 topic
- IMC21 topic
- Impulse Buying21 topic
- Integrated Marketing Communication21 topic
- Marketing Education21 topic
- Multichannel Retailing21 topic
- Organizational Behavior21 topic
- Work Engagement21 topic
Where does Robert A. Peterson work?
Robert A. Peterson's main affiliation in the publication record is The University of Texas at Austin, United States.
How many publications and citations does Robert A. Peterson have?
Science Explorer counts 58 works and 1,000 citations for Robert A. Peterson, ranking #7,945 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.