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Researcher · Grenoble Ecole de Management · France

Robert Mai

Robert Mai publishes mostly in Marketing, Sociology and Political Science and Public Health, Environmental and Occupational Health, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Environmental Education and Sustainability.

ORCID 0000-0002-8364-9328 OpenAlex
World rank
#154,614
of 7,710,434 ranked researchers
Rank in France
#10,844
of 324,115
Works
108
Citations
3.2k
Citations per work
29.8
h-index
32
i10-index 47Top 3.9% in Marketing
Robert Mai

What does Robert Mai research?

Robert Mai's work is mostly in Business, Management and Accounting (19%), Social Sciences (9%), Medicine (4%).

Everything else: 60 works · 55.5% of their workSocial Sciences: 35 works · 32.0% of their workBusiness, Management and Accounting: 20 works · 18.8% of their workMarketing: 20 works · 18.8% of their workSocial Sciences: 10 works · 9.4% of their workSociology and Political Science: 10 works · 9.4% of their workPsychology: 4 works · 3.8% of their workSocial Psychology: 4 works · 3.8% of their workHealth Sciences: 5 works · 4.5% of their workMedicine: 5 works · 4.5% of their workPublic Health, Environmental and Occupational Health: 5 works · 4.5% of their workLife Sciences: 5 works · 4.2% of their workAgricultural and Biological Sciences: 5 works · 4.2% of their workFood Science: 5 works · 4.2% of their workPhysical Sciences: 4 works · 3.8% of their workEnvironmental Science: 4 works · 3.8% of their workManagement, Monitoring, Policy and Law: 4 works · 3.8% of their workTHEIR WORKRobert Mai108works
Life Sciences4%Physical Sciences4%Health Sciences4%Social Sciences32%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else6055.5%
    1. Business, Management and Accounting2018.8%
    2. Social Sciences109.4%
    3. Psychology43.8%
    1. Medicine54.5%
    1. Agricultural and Biological Sciences54.2%
    1. Environmental Science43.8%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science9% of their works
  3. 3Public Health, Environmental and Occupational Health4% of their works
  4. 4Food Science4% of their works
  5. 5Social Psychology4% of their works
  6. 6Management, Monitoring, Policy and Law4% of their works

Research topics

Which keywords describe Robert Mai's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Consumer Perception, Environmental Innovation, Green Consumption, Consumer Acceptance and Environmental Attitudes.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior352 topics
  2. Brand Equity221 topic
  3. Brand Trust221 topic
  4. Consumer Perception202 topics
  5. Environmental Innovation131 topic
  6. Green Consumption131 topic
  7. Consumer Acceptance111 topic
  8. Environmental Attitudes111 topic
  9. Pro-environmental Behavior111 topic
  10. Ultra-Processed Foods111 topic
  11. Electronic Word-of-Mouth101 topic
  12. Self-Regulation101 topic
  13. Social Media101 topic
  14. Theory of Planned Behaviour101 topic
  15. Food Choice91 topic
  16. Sensory Analysis91 topic
  17. Cultural Psychology81 topic
  18. Values81 topic

Where does Robert Mai work?

Robert Mai's main affiliation in the publication record is Grenoble Ecole de Management, France.

How many publications and citations does Robert Mai have?

OpenAlex counts 108 works and 3,221 citations for Robert Mai, an h-index of 32, ranking #154,614 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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