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Rory Mulcahy

Rory Mulcahy publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

World rank
#567,409
of 1,633,909 ranked researchers
Rank in Australia
#15,706
of 35,497
Works
24
Citations
151
Citations per work
6.3

What does Rory Mulcahy research?

Sociology and Political Science: 30.6%Marketing: 13.9%Information Systems and Management: 8.3%Building and Construction: 5.6%other fields: 41.6%31%top field
Sociology and Political Science30.6%Marketing13.9%Information Systems and Management8.3%Building and Construction5.6%other fields41.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science31% of their works
  2. 2Marketing14% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Building and Construction6% of their works
  5. 5Applied Psychology6% of their works
  6. 6Orthopedics and Sports Medicine3% of their works

Research topics

Which keywords describe Rory Mulcahy's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, E-commerce, Electronic Word-of-Mouth, Addiction, Brand Trust, Consumer Behavior and Information Systems.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Social Media103 topics
  2. Consumer Engagement51 topic
  3. E-commerce52 topics
  4. Electronic Word-of-Mouth51 topic
  5. Addiction31 topic
  6. Brand Trust31 topic
  7. Consumer Behavior31 topic
  8. Information Systems31 topic
  9. Technology Acceptance Model31 topic
  10. Well-being31 topic
  11. City Logistics21 topic
  12. Fake News21 topic
  13. Last Mile Delivery21 topic
  14. Misinformation21 topic
  15. Self-Regulation21 topic
  16. Theory of Planned Behaviour21 topic
  17. Disgust11 topic
  18. Moral Judgment11 topic

Where does Rory Mulcahy work?

Rory Mulcahy's main affiliation in the publication record is University of the Sunshine Coast, Australia.

How many publications and citations does Rory Mulcahy have?

Science Explorer counts 24 works and 151 citations for Rory Mulcahy, ranking #567,409 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.