Question 1

What does Sandra Ernst Moriarty research?

Accepted Answer

Sandra Ernst Moriarty publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

Question 2

Which keywords describe Sandra Ernst Moriarty's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media and Advertising.

Question 3

Where does Sandra Ernst Moriarty work?

Accepted Answer

Sandra Ernst Moriarty's main affiliation in the publication record is University of Colorado System, United States.

Question 4

How many publications and citations does Sandra Ernst Moriarty have?

Accepted Answer

OpenAlex counts 86 works and 3,337 citations for Sandra Ernst Moriarty, an h-index of 24, ranking #937,445 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Sandra Ernst Moriarty's h-index high?

Accepted Answer

An h-index of 24 is at or above that of 92% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 8.4%.