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Researcher · University of Colorado System · United States

Sandra Ernst Moriarty

Sandra Ernst Moriarty publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#937,445
of 7,710,434 ranked researchers
Rank in United States
#308,044
of 1,627,098
Works
86
Citations
3.3k
Citations per work
38.8
h-index
24
i10-index 33Top 8.4% in Marketing
Sandra Ernst Moriarty

What does Sandra Ernst Moriarty research?

Sandra Ernst Moriarty's work is mostly in Business, Management and Accounting (25%), Social Sciences (21%), Arts and Humanities (4%).

Social Sciences: 43 works · 50.0% of their workBusiness, Management and Accounting: 22 works · 25.0% of their workMarketing: 17 works · 19.9% of their workStrategy and Management: 4 works · 5.1% of their workSocial Sciences: 18 works · 21.0% of their workSociology and Political Science: 11 works · 12.5% of their workCommunication: 4 works · 4.5% of their workGender Studies: 3 works · 4.0% of their workArts and Humanities: 3 works · 4.0% of their workLiterature and Literary Theory: 3 works · 4.0% of their workEverything else: 43 works · 50.0% of their workTHEIR WORKSandra ErnstMoriarty86works
Social Sciences50%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2225.0%
    2. Social Sciences1821.0%
    3. Arts and Humanities34.0%
  2. Everything else4350.0%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Strategy and Management5% of their works
  4. 4Communication4% of their works
  5. 5Literature and Literary Theory4% of their works
  6. 6Gender Studies4% of their works

Research topics

Which keywords describe Sandra Ernst Moriarty's research?

The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media and Advertising.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity292 topics
  2. IMC151 topic
  3. Integrated Marketing Communication151 topic
  4. Brand Trust141 topic
  5. Consumer Behavior141 topic
  6. Electronic Word-of-Mouth101 topic
  7. Social Media101 topic
  8. Advertising71 topic
  9. Gender Roles71 topic
  10. Corporate Reputation51 topic
  11. Digital Media Technology51 topic
  12. Financial Performance51 topic
  13. Visual Communication Design51 topic
  14. Experiential Learning41 topic
  15. Innovation41 topic
  16. Marketing Education41 topic
  17. Strategic Management41 topic

Where does Sandra Ernst Moriarty work?

Sandra Ernst Moriarty's main affiliation in the publication record is University of Colorado System, United States.

How many publications and citations does Sandra Ernst Moriarty have?

OpenAlex counts 86 works and 3,337 citations for Sandra Ernst Moriarty, an h-index of 24, ranking #937,445 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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