Sebastian Oetzel
Sebastian Oetzel publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Digital Innovation in Industries, Consumer Market Behavior and Pricing and Corporate Governance and Management.
- World rank
- #1,604,652 of 1,633,909 ranked researchers
- Rank in Germany
- #85,282 of 86,443
- Works
- 18
- Citations
- 0
What does Sebastian Oetzel research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Strategy and Management20% of their works
- 3Management of Technology and Innovation20% of their works
- 4Sociology and Political Science10% of their works
- 5General Decision Sciences10% of their works
- 6Experimental and Cognitive Psychology5% of their works
Research topics
- Digital Innovation in Industries
- Consumer Market Behavior and Pricing
- Corporate Governance and Management
- Consumer Behavior in Brand Consumption and Identification
- Decision-Making and Behavioral Economics
- Consumer Retail Behavior Studies
- Digital Platforms and Economics
- Financial Markets and Investment Strategies
Which keywords describe Sebastian Oetzel's research?
The keywords of their largest research topics: E-commerce, Consumer Behavior, Customer Experience, Business Models, Digital Transformation, Information Technology, Marketing Strategies and Retail Economics.
- Stock Returns
- Multichannel Retailing
- Asset Pricing
- Decision Making
- Brand Equity
- Retail Economics
- Information Technology
- Business Models
- Consumer Behavior
- E-commerce
- Customer Experience
- Digital Transformation
- Marketing Strategies
- Value Chains
- Brand Trust
- Risk Aversion
- Impulse Buying
- Platform Competition
- Two-Sided Markets
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- E-commerce72 topics
- Consumer Behavior52 topics
- Customer Experience52 topics
- Business Models41 topic
- Digital Transformation41 topic
- Information Technology31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Value Chains31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Decision Making21 topic
- Risk Aversion21 topic
- Asset Pricing11 topic
- Impulse Buying11 topic
- Multichannel Retailing11 topic
- Platform Competition11 topic
- Stock Returns11 topic
- Two-Sided Markets11 topic
Where does Sebastian Oetzel work?
Sebastian Oetzel's main affiliation in the publication record is Fulda University of Applied Sciences, Germany.
How many publications and citations does Sebastian Oetzel have?
Science Explorer counts 18 works and 0 citations for Sebastian Oetzel, ranking #1,604,652 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.