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Researcher · California State University, Chico · United States

Shekhar Misra

Shekhar Misra publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Management and Marketing Education and Environmental Sustainability in Business.

ORCID 0000-0003-2623-9944 OpenAlex
World rank
#619,803
of 7,710,434 ranked researchers
Rank in United States
#212,053
of 1,627,098
Works
25
Citations
1.8k
Citations per work
73.1
h-index
12
i10-index 12Top 32% in Marketing
Shekhar Misra

What does Shekhar Misra research?

Shekhar Misra's work is mostly in Business, Management and Accounting (62%), Social Sciences (8%).

Social Sciences: 18 works · 70.6% of their workBusiness, Management and Accounting: 16 works · 62.1% of their workMarketing: 6 works · 25.4% of their workStrategy and Management: 3 works · 11.3% of their workManagement of Technology and Innovation: 2 works · 9.9% of their workOrganizational Behavior and Human Resource Management: 2 works · 9.9% of their workAccounting: 1 works · 5.6% of their workSocial Sciences: 2 works · 8.5% of their workSociology and Political Science: 2 works · 8.5% of their workEverything else: 7 works · 29.4% of their workTHEIR WORKShekhar Misra25works
Social Sciences71%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1662.1%
    2. Social Sciences28.5%
  2. Everything else729.4%
  1. 1Marketing25% of their works
  2. 2Strategy and Management11% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Management of Technology and Innovation10% of their works
  5. 5Sociology and Political Science8% of their works
  6. 6Accounting6% of their works

Research topics

Which keywords describe Shekhar Misra's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Experiential Learning, Marketing Education, Corporate Social Responsibility, Customer Satisfaction and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior122 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Experiential Learning51 topic
  5. Marketing Education51 topic
  6. Corporate Social Responsibility41 topic
  7. Customer Satisfaction41 topic
  8. Electronic Word-of-Mouth41 topic
  9. Environmental Innovation41 topic
  10. Financial Performance41 topic
  11. Green Consumption41 topic
  12. Service Quality41 topic
  13. Social Media41 topic
  14. Corporate Governance21 topic
  15. Entrepreneurial Orientation21 topic
  16. Investor Protection21 topic
  17. Opportunity Recognition21 topic

Where does Shekhar Misra work?

Shekhar Misra's main affiliation in the publication record is California State University, Chico, United States.

How many publications and citations does Shekhar Misra have?

OpenAlex counts 25 works and 1,828 citations for Shekhar Misra, an h-index of 12, ranking #619,803 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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