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Researcher · University of Missouri · United States

Shelly Rodgers

Shelly Rodgers publishes mostly in Sociology and Political Science, Marketing and Communication, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0002-9062-8912 OpenAlex
World rank
#79,732
of 1,633,909 ranked researchers
Rank in United States
#35,534
of 358,040
Works
32
Citations
399
Citations per work
12.5

What does Shelly Rodgers research?

Sociology and Political Science: 31.6%Marketing: 23.7%Communication: 7.9%Artificial Intelligence: 7.9%other fields: 28.9%32%top field
Sociology and Political Science31.6%Marketing23.7%Communication7.9%Artificial Intelligence7.9%other fields28.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science32% of their works
  2. 2Marketing24% of their works
  3. 3Communication8% of their works
  4. 4Artificial Intelligence8% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Literature and Literary Theory5% of their works

Research topics

Which keywords describe Shelly Rodgers's research?

The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Information Systems, Technology Acceptance Model and Addiction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media92 topics
  2. Brand Trust81 topic
  3. Consumer Behavior81 topic
  4. Consumer Engagement71 topic
  5. Electronic Word-of-Mouth71 topic
  6. Information Systems31 topic
  7. Technology Acceptance Model31 topic
  8. Addiction21 topic
  9. Narrative Persuasion21 topic
  10. Transportation21 topic
  11. Well-being21 topic
  12. Compression11 topic
  13. Cryptography11 topic
  14. Error-Correcting Codes11 topic
  15. Homomorphic Encryption11 topic
  16. Identity-Based Encryption11 topic
  17. Suffix Arrays11 topic

Where does Shelly Rodgers work?

Shelly Rodgers's main affiliation in the publication record is University of Missouri, United States.

How many publications and citations does Shelly Rodgers have?

Science Explorer counts 32 works and 399 citations for Shelly Rodgers, ranking #79,732 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.