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Researcher · Huaqiao University · China

Shu-Ning Zhang

Shu-Ning Zhang publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Diverse Aspects of Tourism Research, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-3994-459X OpenAlex
World rank
#23,031
of 7,710,434 ranked researchers
Rank in China
#1,425
of 978,568
Works
99
Citations
2.5k
Citations per work
25.1
h-index
28
i10-index 51Top 2.7% in Sociology and Political Science
Shu-Ning Zhang

What does Shu-Ning Zhang research?

Shu-Ning Zhang's work is mostly in Social Sciences (40%), Business, Management and Accounting (15%), Psychology (5%).

Social Sciences: 59 works · 59.8% of their workSocial Sciences: 39 works · 39.8% of their workSociology and Political Science: 32 works · 32.7% of their workCommunication: 4 works · 4.1% of their workUrban Studies: 3 works · 3.0% of their workBusiness, Management and Accounting: 15 works · 15.2% of their workMarketing: 12 works · 12.6% of their workStrategy and Management: 3 works · 2.6% of their workPsychology: 5 works · 4.8% of their workSocial Psychology: 5 works · 4.8% of their workEverything else: 40 works · 40.2% of their workTHEIR WORKShu-Ning Zhang99works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences3939.8%
    2. Business, Management and Accounting1515.2%
    3. Psychology54.8%
  2. Everything else4040.2%
  1. 1Sociology and Political Science33% of their works
  2. 2Marketing13% of their works
  3. 3Social Psychology5% of their works
  4. 4Communication4% of their works
  5. 5Urban Studies3% of their works
  6. 6Strategy and Management3% of their works

Research topics

Which keywords describe Shu-Ning Zhang's research?

The keywords of their largest research topics: Social Media, Destination Image, Tourist Satisfaction, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior and Crisis Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Social Media372 topics
  2. Destination Image361 topic
  3. Tourist Satisfaction361 topic
  4. Consumer Engagement271 topic
  5. Electronic Word-of-Mouth271 topic
  6. Brand Trust221 topic
  7. Consumer Behavior221 topic
  8. Crisis Communication101 topic
  9. Public Relations101 topic
  10. Food Tourism71 topic
  11. Gastronomy71 topic
  12. Customer Satisfaction61 topic
  13. Narrative Persuasion61 topic
  14. Service Quality61 topic
  15. Transportation61 topic
  16. Customer Experience51 topic
  17. Multichannel Retailing51 topic

Where does Shu-Ning Zhang work?

Shu-Ning Zhang's main affiliation in the publication record is Huaqiao University, China.

How many publications and citations does Shu-Ning Zhang have?

OpenAlex counts 99 works and 2,488 citations for Shu-Ning Zhang, an h-index of 28, ranking #23,031 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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