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Researcher · Walailak University · Thailand

Somnuk Aujirapongpan

Somnuk Aujirapongpan publishes mostly in Strategy and Management, Sociology and Political Science and Accounting, on topics such as Entrepreneurship Studies and Influences, Technology Adoption and User Behaviour and Digital Marketing and Social Media.

ORCID 0000-0001-6275-9053 OpenAlex
World rank
#167,104
of 7,710,434 ranked researchers
Rank in Thailand
#160
of 23,698
Works
136
Citations
1.1k
Citations per work
8.1
h-index
19
i10-index 33Top 11% in Strategy and Management
Somnuk Aujirapongpan

What does Somnuk Aujirapongpan research?

Somnuk Aujirapongpan's work is mostly in Business, Management and Accounting (25%), Social Sciences (18%), Economics, Econometrics and Finance (6%).

Everything else: 69 works · 50.9% of their workSocial Sciences: 67 works · 49.1% of their workBusiness, Management and Accounting: 34 works · 25.3% of their workStrategy and Management: 18 works · 13.1% of their workAccounting: 10 works · 7.0% of their workManagement of Technology and Innovation: 7 works · 5.2% of their workSocial Sciences: 24 works · 17.7% of their workSociology and Political Science: 16 works · 11.6% of their workEducation: 8 works · 6.1% of their workEconomics, Econometrics and Finance: 8 works · 6.1% of their workEconomics and Econometrics: 8 works · 6.1% of their workTHEIR WORKSomnukAujirapongpan136works
Social Sciences49%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else6950.9%
    1. Business, Management and Accounting3425.3%
    2. Social Sciences2417.7%
    3. Economics, Econometrics and Finance86.1%
  1. 1Strategy and Management13% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Accounting7% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Education6% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Somnuk Aujirapongpan's research?

The keywords of their largest research topics: Social Capital, Electronic Word-of-Mouth, Entrepreneurial Orientation, Information Systems, Opportunity Recognition, Social Media, Technology Acceptance Model and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Social Capital323 topics
  2. Electronic Word-of-Mouth151 topic
  3. Entrepreneurial Orientation151 topic
  4. Information Systems151 topic
  5. Opportunity Recognition151 topic
  6. Social Media151 topic
  7. Technology Acceptance Model151 topic
  8. Destination Image111 topic
  9. Tourist Satisfaction111 topic
  10. Dynamic Capabilities91 topic
  11. Hospitality Management91 topic
  12. Knowledge Transfer91 topic
  13. Tourism Education91 topic
  14. Crowdfunding81 topic
  15. Fintech81 topic
  16. Environmental Innovation71 topic
  17. Green Consumption71 topic

Where does Somnuk Aujirapongpan work?

Somnuk Aujirapongpan's main affiliation in the publication record is Walailak University, Thailand.

How many publications and citations does Somnuk Aujirapongpan have?

OpenAlex counts 136 works and 1,101 citations for Somnuk Aujirapongpan, an h-index of 19, ranking #167,104 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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